Job Information
Philips Trade & Shopper Marketing Manager in Zagreb, Croatia
Job description
Building expertise of a channel specialist basing the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying biggest growth opportunities for the channel.
Develop and update channel strategy and recommendations of category activations by identifying the growth drivers for category and channel, key category segments, shopper triggers and barriers per different target groups
Partner with and support Key Account Managers in listing opportunities, novelties introduction and joint trade co-ops with clients
Develop and execute account specific promotional activity, joint advertising and co-branding opportunities
Drive the creation of trade activation plan taking into account channel specifics and category objectives
Evaluate trade activities and events in order to optimize the investment and achieve best ROI, collect and share best practices
Drive e-commerce strategy and execution, execution of both online/offline POSM activations with customers
Conduct regular market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale)
In-store excellence in execution, especially on new product launches
Managing dedicated budget expenditure
Close cooperation with local promo team (education, monitoring,..), as well as Marketing, Digital Marketing and Consumer Care teams to reach synergies in daily work
Requirements
Educational Qualification
Bachelor/Master in Marketing or Business Administration
3-5 years of experience in trade marketing
FMCG and/or e-commerce experience is an advantage
Job specific skills:
Creative, energetic, and proactive individual with strong interpersonal, organizational and time management skills
Ability to think critically and creatively
Team player, able to establish strong connections in the team & with external partners
Very strong numerical and analytical skills - translate marketing initiatives into quantifiable measurable performance
Advanced MS Office Excel & Power Point user
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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