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A Marketing Manager will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the hotel. The role will be responsible for leading the marketing in initiatives and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened. Leadership and Service excellence is a core expectation. A Marketing Manager is responsible for driving results by supporting and maintaining a great place to work for our team members while providing an exceptional hospitality experience for our guests in all aspects of the function.

What will I be doing?

As Marketing Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

• Develop, proactively manage and implement the annual marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines

• Drive the development of a sound B2B and B2C strategy by segment for the hotel, in line with the commercial focus process

• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders

• Manage the roll out of marketing initiatives to support the hotel in meeting revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and Hilton Honors and third

party distribution

• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness

• Ensure Sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met

• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of

corporate guidelines and within budget guidelines across all marketing activities

• Support hotel brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice

• Develop and manage all social media activity and support departmental initiatives

• Recognize and execute opportunities for the loyalty program Honors as well as other incentive programs level, and manage all CRM and database requirements

• Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities

• Responsible for building a coherent social media strategy for the hotel and its outlets

• Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques

• Respond to customer postings as appropriate tackling any complaints and issues

• Responsible for overseeing the PR agency efforts and pitch strategy.

• Responsible for developing hotel content on a weekly basis to be shared with the social media agency.

• Responsible for the development of influencers and content creator strategy tother with the PR and Social media agencies.

Managing Execution

• Achieve agreed performance goals and marketing objectives of role set out by the DOS

• Manage execution of marketing projects in line with resources and budget objectives

• Be the marketing representative during commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders

• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate

and drive commercial success

• Ensure full brand compliance across all marketing initiatives

• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile

marketing and partnership programs.

• Conduct regular cluster marketing audits to meet audit requirements

• Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and

• trade-shows

• Actively support on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximized and communicated across organization

• Respond quickly and efficiently to all internal and external requests

• Understand and champion Hilton's core values

Building Relationships

• Establish excellent open communication with all operational teams, i.e. GM, F&B and other Head of Departments

• Develop and maintain good working relationships with various levels of Hilton’s personnel including corporate and

• regional marketing, corporate brand, eCommerce, loyalty and partnerships teams

• Proactively develop and maintain effective working relationships with all external customers to include key members of

• the design and media agencies, partnerships and online marketing

• Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a

‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions

Specific Job Knowledge, Skill and Ability:

A Marketing Manager serving Hilton Brand hotels is always working on behalf of our Guests and working with other

Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Bachelor’s degree in Marketing or Hotel Management

• Experience of working in a similar marketing position in the hospitality sector

• Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines

• Experience of developing, creating and managing marketing campaigns with associated costs and working to budget restraints

• Complete understanding of key functions relating to marketing strategies and initiatives whilst managing multiple work streams

• Experience in developing and implementing effective and realistic marketing plans and strategies, including budget evaluation, management and reporting

• Demonstrated ability to interact effectively with various levels of management

• Outstanding communication skills in all areas of writing, listening and speaking English. Developed proficiency of native language

• Communicate key information effectively to all levels of management using a variety of communication tools

• Proficiency in Microsoft Office applications, budget management, project and time management

• Able to think analytically, critically and strategically when faced with unique opportunities, challenges, prioritizing and identifying productive solutions

• Ability to influence others in key situations whilst maintaining positive relationships

• Demonstrate excellent interpersonal skills to include strong leadership, cultural sensitivity

• Execute calculated risks and pre-determine successful outcome

• Ability to relate to the marketing world and adapt to changing priorities quickly and with ease

• An accomplished leader offering excellent judgement, time management and decision-making skills

• Professional approach, clean and well-groomed at all times

• Friendly demeanor, positive and enthusiastic with a motivational attitude

• Excellent problem solving and decision-making skills, can work autonomously whilst keeping all parties informed

• Honesty, integrity and a passion for hard work

• Creatively minded and has a thirst to work in marketing for the hospitality industry

• Demonstrated self-starter with excellent attention to detail

• High energy, resourcefulness, customer focused and results oriented

• Enjoys working collaboratively, key team player with a “can do” attitude and thrives on a challenge

• Good understanding of Hilton, its core values and management structure

Supportive Functions:

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.

• Assist supportive staff with answering of telephone, using copy machines and maintaining sales files.

• Perform other duties as requested

What are we looking for?

A Marketing Manager serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Positive attitude and good communication skills
• Commitment to delivering a high level of customer service
• Excellent grooming standards
• Flexibility to respond to a range of different work situations
• Ability to work under pressure and under own initiative
• Experience in a marketing role with a proven track record to close a sale

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Knowledge of local market
• Knowledge of hospitality
• Passion for marketing and for achieving targets and objectives
• Degree-level qualification in a relevant field

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands (http://jobs.hiltonworldwide.com/our-brands/index.php) . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Job: Sales

Title: Marketing Manager - Embassy Suites by Hilton Aruba Resort

Location: null

Requisition ID: HOT0B8JZ

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