Job Information
Hawkeye Community College Marketing Strategist in Waterloo, Iowa
Marketing Strategist
Vacancy Notice:Wednesday, August 28, 2024
Application Deadline:Sunday, September 22, 2024 by 11:59 PM CST
Position Type:Professional
Hours:Full Time
Department:Business and Community Education
Reports To:Vice President, Strategic Partnerships and Workforce Education
Job Summary
Hawkeye Community College’s Business and Community Education Division is looking for a full-time Marketing Strategist to join their team. Do you enjoy working with social media, designing promotional projects and all things marketing? Are you creative and an analytical thinker who has a deep understanding of consumer behavior? If so, Hawkeye Community College has a great opportunity for you!
As our Marketing Strategist, you will play a pivotal role in promoting Business and Community Education programs, including Healthcare, Trades, Transportation, Construction, Automation and Robotics, and more. Our primary goal is to create strategies that attract students and businesses to utilize the training opportunities provided by the Business and Community Education division at Hawkeye Community College.
Overall, you will be responsible for the planning, developing, and executing of marketing campaigns and promotional events to drive student enrollment and increase brand awareness. You will be utilizing mediums such as, but not limited to, social media, digital ads, brochures, flyers, publications, magazines, email communications, and websites. Work may include coordination with vendors, stakeholders, and college staff. Additionally, you will work closely with our Public Relations and Marketing team to ensure that promotional activities align with college branding and marketing policies.
Successful Marketing Strategists are creative thinkers with strong analytical skills and a deep understanding of consumer behavior. The ability to work effectively/efficiently, take action/initiative in a fast-paced environment, and manage multiple projects simultaneously is critical. Excellent communication skills are essential for building relationships with internal and external teams, partners, and vendors.
Hawkeye Community College is a comprehensive community college focused on meeting the needs of the community by providing quality, affordable learning experiences for a diverse student body through our Adult Learning Center, Business and Community Education Division as well as through more than 50 career and technical programs and liberal arts transfer programs. Our mission is about empowering students, strengthening businesses and enriching communities with a vision to improve the quality of life in the communities we serve. We are located in the Cedar Valley, just south of Waterloo, Iowa. The growing cities of Waterloo and Cedar Falls, Iowa offer diverse cultural experiences and all the amenities of a big city with a small-town feel. There is always something to do, whether you want to attend a sporting event, go shopping, or go to a local restaurant. For additional information about Hawkeye Community College and the area surrounding campus, visit our website: Hawkeye Community College
Essential Job Functions
Important responsibilities and duties may include, but are not limited to, the following:
Gains a comprehensive understanding of each Business and Community Education (BCE) program, including its unique features, target audience, and value proposition.
Develops and maintain consistent branding guidelines aligned with college standards.
Ensures all marketing materials adhere to the established brand identity.
Develops and implements strategic marketing plans to reach target audiences and achieve program objectives.
Leverages digital channels (social media, email campaigns, websites) to maximize program visibility and engagement.
Creates compelling content for various mediums, including brochures, flyers, publications, and digital platforms.
Coordinates catalog development and distribution, emphasizing program benefits and outcomes.
Analyzes market trends and consumer behavior to identify opportunities for promotions.
Monitors and evaluates the performance of marketing campaigns to optimize future strategies.
Coordinates marketing efforts for BCE events, workshops, and seminars.
Collaborates with event organizers to create promotional materials.
Ensures consistent branding across all event-related communications.
Works closely with program coordinators to understand the workings of each program.
Builds strong relationships with internal teams, external partners, and vendors.
Participates in campus committees as assigned.
Performs other duties as assigned.
Unless otherwise approved under Hawkeye’s remote work policy, regular on campus and/or onsite attendance is considered an essential function of the position.
Minimum Qualifications
Associate's degree in marketing or related field.
Minimum of 3 years of experience in marketing, public relations, promotions, writing, and asset creation, or related field.
Demonstrated knowledge of understanding of marketing fundamentals and strategies.
Demonstrated ability to handle confidential/sensitive information with discretion.
Demonstrated ability to communicate effectively, verbally and via written correspondence.
Demonstrated ability to work with a culturally diverse student population, faculty, staff, and the general public.
Demonstrated excellent time management and organizational skills with exceptional follow through and attention to detail to manage multiple and shifting tasks/demands to meet timely deadlines.
Skilled in Microsoft Office Suite, Google applications, and video conferencing technology.
Demonstrated ability to work independently with minimal supervision.
Must be able to travel to and from meetings.
Demonstrated strong background in areas such as public relations, promotions, publication design, ad layout, business communications, and campaign planning.
Demonstrated ability to execute organization and department policies and procedures.
Demonstrated knowledge of digital advertising design and specifications.
Demonstrated proficiency in social media management tools and analytics platforms.
Ability to become familiar with the Cedar Valley and Hawkeye Community College’s service area and its local business landscape.
Preferred Qualifications
Experience working in a community college setting.
Customer Relationship Management (CRM) experience.
Knowledge of Colleague, Ellucian, Salesforce, Genoo, Lumens, Modern Campus, Lifelong Learning Workforce and Community, etc.
Working Conditions
Anticipated schedule is Monday - Friday from 8:00 am - 4:30 pm with potential for occasional evening and weekend hours.
Work is performed either in or a combination of an office/business setting and/or classroom setting using technology. Requires good hand-eye coordination including visual acuity to use a keyboard and read technical information; arm, hand and finger dexterity, including ability to grasp. Sit, stand, bend, lift and move frequently during working hours. During course of day, interact with students, faculty and staff in person, by telephone and computers.
Employment Status
Full-time, exempt position with comprehensive or competitive benefits program including health, dental, vision, life, and LTD insurance, a Section 125 plan for medical and dependent care expenses; holiday, personal, sick, and vacation leave; tuition reimbursement; and a choice of retirement programs—IPERS (defined benefit) or TIAA (defined contribution).
The salary range for this position begins at $53,300.
Salary is commensurate with the candidate’s education and experience.
Application Procedure
Complete an online application at www.hawkeyecollege.edu/employment
Submit/upload a cover letter addressing the following:
Share how your work experience and education meet the minimum requirements.
Describe your work experience with multi-tasking, troubleshooting and project deadlines.
Submit/upload a resume.
Submit/upload 3 professional references with a minimum of 1 being from a current/past supervisor.
Priority screening is set to begin on Monday, September 23, 2024.
Completed applications, along with the required materials, received after the priority screening date will be considered at the discretion of the college.
All application materials must be submitted by Sunday, September 22, 2024 by 11:59 PM CST.
Apply Online
Hawkeye Community College is an equal opportunity and affirmative action employer, committed to equity and diversity in its educational services and employment practices:hawkeyecollege.edu/about/diversity-inclusion/equal-opportunity. The College does not discriminate on the basis of sex; race; age; color; creed; national origin; religion; disability; sexual orientation; gender identity; genetic information; or actual or potential parental, family, or marital status in its programs, activities, or employment practices. Veteran status is also included to the extent covered by law. Any person alleging a violation of equity regulations shall have the right to file a formal complaint. Inquiries concerning application of this statement should be addressed to: Equity Coordinator and Title IX Coordinator for employees, 319-296-4405; or Title IX Coordinator for students, 319-296-4448; Hawkeye Community College, 1501 East Orange Road, P.O. Box 8015, Waterloo, Iowa 50704-8015; or emailequity-titleIX@hawkeyecollege.edu, or the Director of the Office for Civil Rights, U.S. Department of Education, Citigroup Center, 500 W. Madison, Suite 1475, Chicago, IL 60661, phone number 312-730-1560, fax 312-730-1576, email:OCR.Chicago@ed.gov.
If any applicant is in need of a reasonable accommodation in completing the application process, please notify a member of Human Resource Services.
