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Robert Half Social Media Specialist in Washington, District Of Columbia

Description

A Robert Half client is hiring a Social Media Specialist to join their team based in Washington, DC. This role offers a contract to hire employment opportunity. The chosen candidate will play a key role in executing and managing our organic and paid social media strategies. The position is within the industry, requiring the use of various skills such as Google Analytics, Instagram, Facebook Insights, and more.

Responsibilities:

• Execute and manage organic and paid social media strategies

• Generate and manage content calendars, crafting engaging copy and multimedia components to effectively engage our audience

• Independently plan, execute, and optimize paid social media campaigns using insights from social media analytics

• Monitor social media feeds, engage with users, and participate in social listening to gain insights into audience preferences and trends

• Prepare comprehensive reports on social media performance and provide data-driven insights to measure campaign effectiveness and inform future strategies

• Cultivate relationships with existing audiences by promptly responding to inquiries, comments, and messages, while maintaining an engaging online presence

• Strategically nurture and grow new audiences through targeted outreach, collaborations, and community-building initiatives

• Establish social media performance metrics, analyze results against goals and benchmarks, and provide valuable recommendations for improvement

• Serve as a resource to staff managing other social media channels, sharing best practices and providing recommendations.

Requirements • Proficiency in using social media platforms such as Facebook, Instagram, and Google+.

• Experience in using analytics tools such as Google Analytics and Hootsuite.

• Ability to create effective social media advertisements.

• Strong understanding and experience with analytics and ability to translate data into actionable insights.

• Experience in blogging to increase brand awareness.

• Knowledge and experience in campaign planning.

• Ability to strategize and create content that can enhance brand awareness.

• Familiarity with the latest trends, technologies, and methodologies in social media.

• Excellent written and verbal communication skills.

• Ability to work in a team and collaborate effectively with various departments.

• Strong organizational skills with the ability to multitask and meet deadlines.

• Attention to detail and problem-solving skills.

• Degree in Marketing, Business, or related field is preferred. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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