Job Information
Nestle B2C Activation Manager in Warszawa, Poland
Location: Warsaw
You’re energized by challenges, creative brand-building… and great coffee?
The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of espresso coffee – just like a skilled barista. From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish coffee machines and personalized, exclusive services, has revolutionized the way people enjoy their coffee and has evolved from pioneer to being the reference in portioned premium coffee.
Nespresso worldwide since its launch has enjoyed growth year on year. Our ambitions for coming years are sky high. Currently we are looking for B2C Product Manager with mission to:
Own and manage the B2C product portfolio of coffee, machines, accessories and services, by translating and implementing global product launches & themes (IAP) to market needs, execute CRM calendar and initiate market specific local initiatives. Drive marketing strategy and execution of activity plan in Baltic countries.
Key responsibilities on the position:
Develop the commercial value proposition incl. new products/services
Promotional plan development, management and validation, including pre- and post-evaluations of promotional campaigns and ongoing campaign monitoring & adjustment
Review portfolio performance continuously to understand and lead possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
E2E campaign management (process revision, improvement and tracking)
Drive omnichannel approach
Drive the activation (e.g. acquisition, promotion) strategy for B2C
Initiate market specific local initiatives
Ensure cross-channel synchronization on products and activities launches
Continuous market analysis to ensure relevancy in product and activation proposals (Nielsen, GFK, stores visits, competition analysis)
Subscription lead and improvement as part of Nespresso Loyalty program
Drive consumer loyalty through Nespresso Club enhancement in the market. Initiate new activations and campaigns launches based on market trends and consumer need
To succeed in the role the following experience and competencies will be essential:
At least 5 years of experience in Commercial Marketing or/and Product Management
Worked for a premium brand with an FMCG mindset
Experience in managing external partners
Strong organizational or project management skills in an commercial environment
Accuracy and attention to details, strong analytical skills
Results-driven, high-energy, innovation minded
Fluent English and Polish
We Offer:
Permanent employment agreement.
Interesting and challenging work in an international company – a branch of worldwide and well recognized FMCG concern
Competitive benefits package: private medical care, Multisport card, Pension Found, 50% of discount for lunch in a company canteen, coffee benefit
Possibility to work in a dynamic team of professionals and leaders
Possibility to work with challenging projects and responsible tasks
Atmosphere full of respect, professionalism
Possibility of development & career advancement
Flexible working hours with possibility to work from home
Opportunity to participate in Sustainability projects, and join a community focused on creating sustainable solutions.
Modern office in Mokotów area (15 min. far from Wilanowska Metro Station)
If you find the challenge exciting and match up, we have great culture and will work rigid to make you feel welcome and valued from day one.
Nestle
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