Job Information
Publicis Groupe Senior Media Planner in Warren, Michigan
Company Description
Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
Overview
Join our growing team of Media Planners!
Responsibilities
Develop integrated media plans for our Tier 2 automotive clients
Facilitate the presentation and execution of media plans and manage revisions
Ensure media plan aligns with national/regional agency
Analyze media alternatives and make recommendations based on current strategic direction
Provide agency point of view on new media opportunities
Work closely with planning supervisor and account manager
Assist in training/mentoring of assistants and planners
Assist planning supervisor on department wide projects
Qualifications
Experience:
7 years relevant experience
Required Skills:
Experience with media math basics, concepts and planning software
Outstanding written/verbal communication and organizational skills
Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
Skilled in the use of Excel and PowerPoint
Ability to make presentations or interested in learning and honing these skills
Additional Information
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
