Easter Seals Jobs

Job Description

This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Marketing Integrated Intelligence Analyst will play a critical role in driving data-driven decision-making across our marketing efforts. This role will support the measurement and optimization of campaigns, conduct cross-channel analysis, and partner with agencies to ensure high data quality and actionable insights. The ideal candidate will enable us to continuously enhance marketing performance and establish best practices in analytics and reporting.

Key Responsibilities:

• Campaign Measurement & Insights : Ensure performance objectives and measurement frameworks are effectively implemented. Contribute to post-campaign analysis to uncover actionable insights and inform future campaign optimization.

• Cross-Channel Analysis: Contribute to developing insights and recommendations that drive performance enhancement across channels. Use tableau dashboard to cross-tabulate and visualize results.

• Reporting Operations: Lead data collection efforts across agency partners and internal reporting dashboards ensuring timelines are met.

• Brand Tagging & Martech Collaboration : Coordinate brand tagging initiatives ensuring marketing efforts are measurable before campaign activation.

• Agency Partnership & Data Quality: Partner with agency teams to maintain data quality and accuracy. Assist in developing learning agendas that include objective led KPIs and critical business questions to answer to guide mid campaign optimizations and final campaign read-outs for brand team understanding.

• Ad-Hoc Analysis: Prioritize and direct ad-hoc analyses on various marketing initiatives, providing timely and relevant insights to inform strategic decisions.

• Marketing Best Practices & Analytics: Assist in institutionalizing marketing best practices and analytic technologies, ensuring continuous improvement in measurement and optimization.

Additional Job Description

Experience:

• Bachelors Degree in Marketing, Business or relevant field

• 3+ years’ experience in marketing analytics, insights, or a related field within a marketing organization

• 2+ years’ experience with project management and/or collaborative projects

• Experience in developing and measuring marketing campaigns across multiple channels

• Exposure to multi-platform performance correlations and measurement

• Strong presentation, visualization, and synthesis skills

• Creative problem-solver who is valued amongst a cross sectional set of stakeholders

Technical Skills:

• Understanding of marketing performance metrics, strategic insights, and optimization techniques.

• Familiarity with both online and offline marketing channels, as well as CRM systems and creative measurement tools.

• Proficiency in Excel for data analysis and PowerPoint for executive presentation

• Experience using Adobe Analytics, Tableau and PowerBI

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.