Job Information
Publicis Groupe Senior Art Director in United States
Company description
Saatchi & Saatchi Wellness is a full-service creative agency operating in the health and wellness space. Our purpose is to unleash the ‘Wellness Effect’ in every person through meaningful personalised experiences, because we achieve greater outcomes when we are fully engaged in our wellness. We believe when our people do well, our work does well, our clients do well, and our patients do well, inspiring even more wellness in the world. We sum it up in two small words…Do Well.
Overview
The Health Senior Art Director - for leading the creative work within the health team. This leadership role includes inspiring the team to consistently produce exceptional concepts and final work and working closely with account management to ensure that our clients are satisfied with the quality of our creative work.
• Works with the ECD, the client and the account management team to drive creative excellence for our health clients
• Works with the ECD to address workflow, and quality issues
• Helps develop and review creative briefs that provide strategic insight(s) and creative inspiration, push the creative boundaries within the health space
• Promote a culture of creative quality and accountability and ensure creative deliverables meet both our clients’ expectations and our own standards of excellence, will lead innovative projects that blend artificial intelligence with creative solutions. The ideal candidate will transform complex briefs into compelling visual concepts, deliver exceptional results, and effectively manage workload while ensuring adherence to budgets and timelines.
A top-tier Senior Art Director must exhibit strong leadership, communication, and strategic thinking skills.
Responsibilities
Technical & Product
- Develops and reviews creative briefs that provide strategic insight(s) and creative inspiration
• Demonstrates to clients that an understanding of their marketing challenges and is responsive to their strategic needs in proposing creative solutions.
• Trains new employees on responsibilities and agency procedures, and works with current creative staff to help them achieve professional and personal goals.
• Works with the upper management team to plan and pursue continuing strategic growth of agency billings and participate in new business pitch opportunities.
• Develops and evaluates creative concepts, copy and art, at pre-determined points prior to review by account management.
• Sets high creative standards that lead to a body of work that creates enthusiastic customers and clients, and is consistently recognized by agency management as on strategy and unique.
• Leads the creative efforts on new business assignments, as needed.
• Ensures that creative presentations to the client meet the highest professional standards.
• Manages the workload for assigned book of business to maximize the productivity and quality of work from the creative staff.
• Imparts outdoor industry expertise and experience to the team.
• Conceives and create experience design solutions that meet client objectives
• Effectively communicate creative concepts and strategies to both clients and our internal team.
• Designing comps, storyboards, initial graphic concepts, and final deliverables
• Brainstorms and developing campaigns while working with clients on multiple projects at once
• Assists the ECD to improve the team's technical and creative performance.
• Help ensure that deadlines and budgets are met.
• Ideates, writes and executes original and iconic creative concepts in response to client briefs, objectives or goals.
• Extends client relationships and explore new ways to deliver value.
• Presents, shares and reviews creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team
• Manages multiple projects from concept through to completion, working with both in-house resources and third-party vendors
• Collaborates effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
• Provides leadership and professional development to department staff
• Mentors and trains team members, write performance reviews, and allocate work
• Set goals and KPIs for each team member, and works with them to achieve these.
Business Acumen & Operational Efficiency
• Maintain exceptional organizational skills and composure while managing multiple high-priority projects simultaneously.
• Cultivate a positive culture of teamwork and mutual respect within the creative team and the rest of the health team, enhancing collaboration.
• Demonstrate advanced knowledge in new technologoes (incl.AI tools), guiding the team in their use.
• Exhibit a strong commitment to accountability and excellence in all project endeavors.
Innovative & Analytical Mindset
• Develop original and strategic creative concepts that align with client objectives and overarching business goals, effectively leveraging relevangt tech tools
• Present and critique creative work with key stakeholders, refining solutions based on collaborative feedback.
• Oversee comprehensive project management from inception to completion, effectively coordinating with internal teams and external partners.
People & Leadership
• Create and communicate a strategic vision that inspires creativity and dedication among team members, fostering an environment of innovation.
• Encourage and facilitate collaboration, leveraging diverse perspectives to unlock the team's full creative potential.
• Mentor and nurture emerging talent within the team, fostering a supportive and growth-oriented atmosphere.
Self
• Demonstrate adaptability and a proactive growth mindset, with a commitment to experimenting with new tech tools and emerging health trends.
• Set ambitious objectives and deliver high-impact results while welcoming constructive feedback for personal and professional growth.
• Advocate for ethical practices and mutual respect among team members, promoting a positive work environment
Qualifications
• 9+ years of experience with a strong, creative portfolio in the health space, showcasing branding, innovative design and execution.
• Deep understanding of the social media landscape and online media technologies.
• Proven ability to excel in a fast-paced creative environment and engage effectively with various stakeholders.
Additional information
R-2058P-2336