Job Information
TEKsystems Paid Search Marketing Manager in Toronto, Ontario
Description
Contract Role: 12 Month (Maternity Cover)
Marketing Manager - Paid Search
Overview
The Digital Acquisition team develops and manages QuickBooks' digital advertising campaigns across paid and organic search, social and programmatic display, and affiliates/partners. We are looking for a Marketing Manager - Paid Search to manage customer acquisition for QuickBooks Online on a 12 Month contract. Reporting to Holistic Search Lead, this position will work as an individual contributor within the marketing group to drive stronger customer engagement through paid search channels to help fuel growth for the QuickBooks Canada business, working in close collaboration with internal teams, vendors and partners.
This hybrid position will be based in Toronto but you may work cross functionally with partners located across many of our global sites, including the US, UK, Australia, and more.
The role would be suited to someone with an agency with a track record of managing campaigns in the market and being able to articulate performance to leaders and stakeholders.
As a Marketing Manager for Paid Search, you will be responsible for:
• Leading day-to-day campaign management and operations, developing and executing SEM strategies, and collaborating with agencies/vendors and key internal partners to achieve best-in-class SEM strategies and programs.
• Managing end-to-end campaigns and focusing on personalization to achieve target KPIs and maximize ROI within weekly budget constraints.
• Delivering detailed, actionable insights and strategic recommendations to drive business performance. Also, interpreting data to provide guidance and recommendations to cross-functional teams.
• Conducting keyword research, technical, content and SEM audits, and producing optimization recommendations to improve campaign performance on an ongoing basis.
• Developing and testing new campaigns that target users and improve overall marketing efficiencies.
• Working closely with cross functional teams - Analytics, Tech, Business Ops in particular to maintain & enhance digital media measurement framework
• Having a strong analytical approach to acquisition funnel metrics, measurement, and campaign performance and maintaining a deep knowledge of the competitive landscape
Skills to be Successful
• Proven experience running performance marketing campaigns through digital, including SEM, and driving performance through optimized customer experiences
• Deep understanding of Google Ads and Microsoft Ads with preference for Google Ads certifications in Fundamentals, Search and Mobile Advertising
• Experience with monitoring and analyzing web analytics and campaign performance using tools like GA4, FireBase, Adobe & others
• Proven track record of delivering exceptional and measurable performance results through digital marketing efforts
• Business acumen: strategic thinking, business process development, analytical and problem solving skills
Qualifications
• Bachelor's degree in Business/Marketing/Stats required
• Min. 6 years of Paid Search experience in leveraging data to drive business results (hands-on experience required)
• Deep understanding of digital media, campaign management and digital measurement frameworks is needed
• Knowledge of GA4/GA360 and/or Adobe Analytics, CDP, DMP's and CMS a benefit
Skills
paid search, SEM, Google Ads, Bing Ads
Top Skills Details
paid search,SEM,Google Ads,Bing Ads
Additional Skills & Qualifications
Soft Skills
- Looking for someone who is passionate about learning, staying up to date on the trends in the paid search space
Nice to have
Knowledge of GA4/GA360 and/or Adobe Analytics, CDP, DMP's and CMS a benefit
Pay and Benefits
The pay range for this position is $70.96 - $81.48
Workplace Type
This is a hybrid position in Toronto,ON.
À propos de TEKsystems:
Nous sommes partenaires dans la transformation. Nous aidons les clients à activer des idées et des solutions afin de profiter d’un nouveau monde d’opportunités. Nous sommes une équipe solide de 80 000 personnes, nous travaillons avec plus de 6 000 clients, dont 80 % faisant partie du Fortune 500, partout en Amérique du Nord, en Europe et en Asie. En tant que chefs de file de l’industrie des services technologiques complets, des services aux talents et des applications du monde réel, nous travaillons avec des leaders progressistes pour favoriser le changement. C’est le pouvoir d’un vrai partenariat. TEKsystems est une société du groupe Allegis.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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