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Motion Recruitment Partners Marketing Manager - Paid Search in Toronto, Ontario

Marketing Manager - Paid Search

Toronto, ON

Hybrid

Contract

$50/hr - $54.05/hr

Our client, a leading platform for managing personal, business and tax finances, is actively looking for a Marketing Manager to join their team on a hybrid schedule in Toronto, Ontario, Canada! This position will work as an individual contributor within the marketing group to drive stronger customer engagement & acquisition through paid search channels to help fuel growth for their business, working in close collaboration with internal teams, vendors and partners.

18-month contract, potential to extend

Responsibilities:

As a Marketing Manager for Paid Search, you will be responsible for:

    1. Leading day-to-day campaign management and operations, developing and executing SEM strategies, and collaborating with agencies/vendors and key internal partners to achieve best-in-class SEM strategies and programs.

  • Managing end-to-end campaigns and focusing on personalization to achieve target KPIs and maximize ROI within weekly budget constraints.

  • Delivering detailed, actionable insights and strategic recommendations to drive business performance. Also, interpreting data to provide guidance and recommendations to cross-functional teams.

  • Conducting keyword research, technical, content and SEM audits, and producing optimization recommendations to improve campaign performance on an ongoing basis.

  • Developing and testing new campaigns that target users and improve overall marketing efficiencies.

  • Working closely with cross functional teams - Analytics, Tech, Business Ops in particular to maintain & enhance digital media measurement framework

  • Having a strong analytical approach to acquisition funnel metrics, measurement, and campaign performance and maintaining a deep knowledge of the competitive landscape

Skills:

  • Proven experience running performance marketing campaigns through digital, including SEM, and driving performance through optimized customer experiences

  • Deep understanding of Google Ads and Microsoft Ads with preference for Google Ads certifications in Fundamentals, Search and Mobile Advertising

  • Experience with monitoring and analyzing web analytics and campaign performance using tools like GA4, FireBase, Adobe & others

  • Proven track record of delivering exceptional and measurable performance results through digital marketing efforts

  • Business acumen: strategic thinking, business process development, analytical and problem solving skills.

Basic Requirements:

  • Bachelor’s Degree in Business/Marketing/Statistics required

  • Min 7+ years of Paid Search experience in leveraging data to drive business results (hands-on experience preferred)

Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.

Posted by: Jennifer Doll

Specialization: Marketing / Advertising

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