Job Information
Insight Global Digital Marketing Specialist in Toronto, Ontario
Job Description
The successful candidate will be joining a Team with a lot of dynamic work, they will have a lot of autonomy over their work and a lot of opportunity to collaborate.
Key Accountabilities
» Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
» Report to Senior Manager for input and sign off of new initiatives/plans.
» Work with all LOB groups to maximize online opportunities and to ensure business needs are being met.
» Ensure all programs are aligned with the digital enterprise metrics strategy.
» Develop strategic plans for acquiring and retaining online customers
» Collaborate with the various internal teams to create initiatives designed to meet customer retention or acquisition metrics.
» Measure project and campaign performance.
» Team with Senior Manager and Digital Managers to ensure that all initiatives and projects are aligned to digital strategy.
» Work with internal business groups to ensure web representation meets their product and marketing needs
» Develop plans to evaluate effectiveness of enterprise initiatives.
» Design innovative project ideas that drive customer retention and acquisition.
» Work with all LOBs and Senior Manager to maximize online space.
» Develop strong working relationship with LOBs to maximize up-sell/cross-sell opportunities across the enterprise
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
1-3 years of previous marketing experience - Advanced knowledge of digital marketing strategies and traditional marketing
In-depth knowledge of the Internet and current advancements in Web technologies
Experience with Google Analytics, Adobe
Ability to analyze data
Ability to meet multiple deadlines in a fast paced and challenging environment
Good technical/project management skills and an understanding of the customer experience Partner management and negotiation skills would be considered an asset
Financial Services industry experience an asset, but not required null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
Insight Global
- Insight Global Jobs