Job Information
Publicis Groupe Associate Director, CRM Strategy in Toronto, Ontario
Company description
Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.
Overview
Publicis Toronto is seeking an Associate Director, Digital CRM Strategy: We are an agency filled with people that are Committed, Creative, Curious and Collaborative!
We are seeking an Associate Director, CRM Strategy: someone who is both creative and analytical, with a passion passion for digital media, marketing, telecommunications and CRM.
You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking.
You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, technical leads, and everyone in between.
We want someone who is inspired when presented with a challenge, and confident in sharing their ideas and opinions. You should be that person who is one step ahead of digital and social trends. Someone who loves great content, is immersed in popular culture, and is both personally and professionally curious about new industries, topics, and ideas. You are inspired to make a difference, motivated to do good work, and always ready to roll up your sleeves to help produce work for our clients.
Responsibilities
Lead the design, implementation, and evaluation of digital engagement strategies, with a concentration on retention & growth programs for our client across channels.
Design marketing experiments to test a multitude of elements (messaging, content, promotions, etc) that optimizes for targeted conversion and purchasing behaviors, documenting & presenting learnings to influence future campaigns in all areas of marketing. - - Collaborate with data science, market research & marketing analytics teams to understand customer segmentation / behavior & identify consumer insights that can be leveraged in lifecycle marketing
Develop strategic frameworks and provide ongoing leadership across internal and external marketing, analytics, and technology partners
Work with our deployment and operations partners to build and launch complex automated campaigns using internal and external tools
Drive & advocate for strategies that align to the goals of the client Identify and manage customer targeting and segmentation strategies to maintain, optimize and increase performance
Become the expert in the client’s customer, and continuously advocate for their ever-evolving needs
Provide subject matter expertise to support the entire marketing mix across both paid & owned media vehicles, including omni-channel customer journeys
Partner with the technology team to guide capability updates and enhancements
Develop a strong partnership with key client stakeholders
Become familiar with -- and support -- client’s company culture, policies, procedures, mission, values, and standards
Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices
Stay ahead of all emerging media, technology, and platforms in the digital and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner
Qualifications
8-10 years of experience in advertising/marketing with a focus on customer relationship management and B2B Highly organized and works well in a fast-paced, collaborative, and multi-discipline environment (creative, analytics, merchandising and product) Experience in a client-facing role developing multi-channel strategy and guiding implementation of marketing lifecycle campaigns Analytical mindset, skilled in briefing, interpreting & presenting reporting and analytics using specialist tools & custom reporting Familiar with navigating marketing platforms (e.g., Salesforce Marketing Cloud, Braze, Smartly.io, Facebook Ads manager, etc.) Excellent verbal & written communication skills Experience in leading campaigns within owned and paid channels, with strong knowledge of best practices & disciplines across marketing vehicles.
