Job Information
Nexstar Media Group Digital Marketing Analyst in Tampa, Florida
Parker Street (a division of WFLA-TV) is the newest and coolest digital agency to hit Tampa Bay! We are a forward-thinking company dedicated to driving growth through data-driven digital marketing strategies. At Parker Street, we transform innovative ideas into impactful realities, ensuring our clients’ brands thrive in the digital landscape. We are passionate about ideation, excellence, and delivering measurable results and we want you to join our team!
Responsibilities:
Data Analysis: Collect, analyze, and interpret data from digital marketing channels (e.g., website, social media, email campaigns) to measure performance and identify trends.
Campaign Performance: Monitor and evaluate the effectiveness of digital marketing campaigns, providing actionable insights to improve ROI.
Campaign Optimization: Monitor and execute campaign optimization to enhance performance and achieve marketing goals.
Reporting: Create detailed reports and dashboards to communicate key metrics and findings to stakeholders.
SEO and SEM: Analyze and optimize search engine optimization (SEO) and search engine marketing (SEM) efforts to improve organic and paid search performance.
A/B Testing: Design and conduct A/B tests to evaluate the impact of different marketing strategies and tactics.
Market Research: Conduct market research to identify opportunities and trends in the digital landscape.
Collaboration: Work closely with the marketing team to develop and implement data-driven strategies that align with business goals.
Tool Management: Utilize various analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to track and measure digital marketing performance.
Qualifications:
2+ years’ experience as a Digital Marketing Analyst or similar role
Strong analytical skills and proficiency in data analysis tools and techniques.
In-depth knowledge of digital marketing channels and best practices.
Experience with SEO, SEM, and web analytics tools.
Excellent communication and presentation skills.
Ability to work independently and as part of a team.
Strong problem-solving skills and attention to detail.
Bachelor’s degree in marketing, Business, Statistics, or a related field.
An entrepreneurial spirit
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
