Job Information
Syracuse University Digital and Social Media Specialist in Syracuse, New York
The Office of the Chief Operations Officer (COO) seeks a digital and social media specialist to support its wide-ranging marketing and communications efforts. A skilled communicator with the ability to create engaging content and foster community interaction, the digital and social media specialist will report to the Assistant Director of Marketing and Communications and work collaboratively as part of a dynamic marketing unit. This position is responsible for developing and executing strategic social and digital media outreach to the broader University community, including students, faculty, staff, families, and guests. The role will develop content for posting on all designated social media outlets, monitor peer and competitor presence/perceptions, report relevant analytics, and strive for consistent audience growth. In addition, this position is responsible for hiring and supervising a team of student brand ambassadors and assisting with the updating of all division websites; writing and creating content as needed. Collaborates closely with the University's central communications and marketing staff to ensure messaging aligns with the University's overarching communication and marketing plans, content strategy, and editorial calendar, and follows University brand standards (design, language, etc.), governance (digital, social media), and brand approach.
