Easter Seals Jobs

JOB SUMMARY

Maximize the company’s competitive performance and market share for both the residential and small-to-medium sized business (SMB) segments, focusing on all competitors including wireline and wireless/fixed wireless providers and mobile operators. With a rigorous discipline around market-level investigation and intelligence gathering, verification of externally-sourced data, and analysis and reporting, members of the Market Intelligence team are the company’s subject matter experts on local market dynamics and the competitive landscape in each of the communities we serve. Reports to the Region Director of Market Intelligence.

MAJOR DUTIES AND RESPONSIBILITIES

• Assess and validate reporting on competitive overlap and/or presence at the local level

• Through cross-functional partnership, collaborates closely at the regional and management area levels with Construction, Technical Operations, Field Project Management and RDOF teams, Residential and SMB Direct Sales, Community Solutions, Spectrum Stores, Government Affairs, and others in order to gather and document insights relative to competitive presence and expansion

• Prepare regular competitive reporting and analysis, escalating urgent developments as appropriate, and monitoring Charter trended growth performance in areas of competitive overlap and watch areas

• Identify and curate insights on residential and SMB competitors’ current offer strategies, product set and capabilities, offers and pricing, competitive positioning, construction/expansion activity, and other changes affecting market dynamics, performance and share

• Maintain and regularly update current, detailed reference materials for all competitors to inform and support Charter marketing, sales, offer and product strategy

• Distill competitive insights and implications into clear and concise summaries which are presented to and discussed with Marketing leadership, Regional Operational leadership and Senior Executive leadership

• Plan and closely coordinate with leadership of Residential and SMB Direct Sales, Community Solutions and Spectrum Stores on targeted initiatives such as Back to School, competitive expansions, new offer deployments and sales sweeps

• Play a supporting role in the development of targeted competitive campaigns (or other localized efforts, e.g. multicultural) by providing basis for speed, pricing, production comparison claims

• As assigned, develop market assessments and competitive insights outside the Charter footprint in support of various strategic initiatives

• As appropriate, ensure the local operation and the front line is informed and aware of the company’s marketing, product and growth initiatives and priorities

• Actively and consistently supports all efforts to simplify and enhance the customer experience.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

• Ability to read, write, speak and understand English

• Ability to present effectively in front of a group

• Ability to think critically and strategically

• Solid business aptitude and an ability to assess competitive strategy

• Analytical skills, including the ability to develop spreadsheets

• Strong working knowledge of business statistics

• Ability to effectively work independently without direct supervision

• Highly organized and disciplined

• Detail-oriented and results-focused

• Ability to effectively manage and prioritize multiple projects and tasks, including urgent assignments

• Ability to manage confidential information

• Proficiency on PC and relevant software applications (i.e. word processing, spreadsheet, presentation/PowerPoint, MicroStrategy/Tableau, data warehouse, etc.)

• Ability to think strategically and anticipate future trends, needs and expectations

• Proven success overseeing integrated marketing and sales campaigns, preferably including direct mail, broadcast media, digital, print and out-of-home, direct sales and outbound telemarketing

• Ability to read financial statements and legal documents

Required Education

Bachelor's degree in Marketing, Communications, or related field, or equivalent experience

PREFERRED QUALIFICATIONS

Preferred Education

MBA

Preferred Related Work Experience and Number of Years

• Experience in cable television / telecommunications or a related field with a recurring revenue stream

• SMB experience

WORKING CONDITIONS

Office environment

Travel as required

MDA505 2024-38689 2024

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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