Job Information
Boyd Gaming SOCIAL MEDIA SPLST in St. Charles, Missouri
What would I be doing?
The Social Media Specialist will be responsible for social media management for a group of Boyd Gaming properties and brands, as well as applicable restaurants, arenas, and events centers. Property assignments are fluid and subject to change, however this usually includes 3-5 properties or brands and their venues.
This person will be the liaison between the digital marketing team at shared services and the on-site marketing teams. They will work creatively to plan and create content to improve engagement, increase followers, and create business leads. Boyd Gaming views each of its restaurants, arena and sister properties as guests, so this person must have excellent guest service skills to be a successful liaison for our venues. This is a 24/7 role requiring evening, weekend and some holiday attendance at events and emergency support.
Boyd Gaming values creativity, engagement, and excellent guest service. If you are passionate about social media and enjoy a dynamic work environment, we encourage you to apply.
Responsibilities
Create and curate social media calendars (Facebook, X, LinkedIn, and Instagram) for each property and/or brand that follows social media best practices
Capture photography and video content at each property utilizing provided equipment including a work phone, DSLR camera, gimbal, microphones, and lighting kit
Identify social media trends and insights to create strategic recommendations for properties, brands, and venues
Collaborate with the shared services, digital media, and social engagement teams to establish KPIs, best practices, content calendars, and advertising campaigns
Lead reputation management on social by actively engaging with the social audiences and by responding to property reviews within Medallia
Conduct social reporting to analyze social performance, incorporating actionable insights into future content decisions
Report monthly performance of social media accounts and property reviews to the marketing leadership at each property and the regional marketing director
Propose advertising recommendations and campaigns based on performance, providing actionable insights and creative direction
Regularly visit assigned properties and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives
Attend events and functions with a varied schedule, e.g. evenings and weekends, to provide social media support
What are we looking for?
Bachelor's in Business, Marketing, Communications, Public Relations or equivalent work experience
Experience with online marketing, including social media management, reputation management, and online advertising
Casino/travel/hospitality industry experience a plus
Must be detail-oriented with excellent communication and writing skills
Experience with Sprout, Sprinklr, Canva, Adobe Creative Suite, CapCut, Medallia, (and similar tools) is preferred
Ability to work independently and manage multiple priorities.
Up to 25% travel required
Access to reliable transportation required to meet schedule and unforeseen business needs
Due to the creative nature of this position, a portfolio of work is highly encouraged to be submitted along with your application, however, not required
What would it be like to work at this property?
Overlooking the Missouri River, this 130,000 square-foot casino and AAA Four Diamond full-service luxury suite hotel is in historic St. Charles. With an architectural design derived from the historic wharf and train stations, Ameristar Casino Resort Spa St. Charles hints at the action inside. The streetscape continues the theme by following the design cues of St. Charles Port District complete with seven dining outlets, 12 bars, an entertainment venue, a full-service luxury day spa, indoor/outdoor pool, gift shop and 22,000 square-foot conference center.
Ameristar Casino St. Charles is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, genetic disposition, neurodiversity, disability, veteran status or any other protected category under federal, state and local law.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, please contact us through the application site and describe the specific accommodation requested for a disability-related limitation.
Ameristar St. Charles
One Ameristar Blvd.
St. Charles, MO 63301
Requisition ID 2024-49210
Property AMERISTAR CASINO ST. CHARLES
Category Marketing & Advertising
Position Type Full-Time
