Job Information
First Interstate BancSystem Director of Marketing and Client Experience in Spokane, Washington
**If you are a current FIB employee, please apply through the Career Worklet in the Employee Portal. This position can be located at Billings and Bozeman, MT, Boise, ID, Spokane WA and Denver, CO Cherry Creek branch. What's Important to You We know your career is just one aspect of a meaningful, complex, and demanding life. That's why we designed our compensation and benefits package to provide employees and their families with as much choice as possible. Generous Paid Time Off (PTO) in addition to paid federal holidays. Student debt employer repayment program. 401(k) retirement plan with a 6% match. The health and happiness of the places we call home matter to us. Learn a little more about what we do for the communities we serve, and why we want YOU to be a part of it. We encourage you to apply. Reach for what you want and tell us why your work ethic and willingness to learn make you a natural fit for #TeamFirstInterstate. SUMMARY The Director of Marketing and Client Experience will be responsible for the development and execution of the client engagement strategies, digital experience, and marketing strategy for the Bank. This position will have responsibility to enhance overall customer engagement and will lead a cross-functional team, to include marketing, internal and external communications, product, pricing, and digital delivery. This leader is accountable for delivering innovative, competitive and relevant solutions and tools to serve our quickly evolving client's needs. Additionally, this leader will deliver robust marketing and public relations campaigns, with results measured by metrics including return on investment. ESSENTIAL DUTIES AND RESPONSIBILITIES Directs and oversees all marketing and communications (paid, owned, earned, and shared media) including advertising, digital marketing/delivery and social media, direct marketing, media and public relations, investor relations, client/external employee/internal communications, and strategic offerings. Leads and aligns Marketing, Public Relations, Digital Strategy, and Communications efforts to generate fresh, bold ideas that blend with the Bank's core values and objectives. Leads the development of breakthrough marketing campaigns that push boundaries and capture the attention of the target audience in new and imaginative ways that drive branch differential, elevate customer engagement, and position the bank as an industry innovator. Develops and executes transformation strategies focusing on the customer experience, operational efficiencies, and technological innovation. Drives with metrics the integration of digital channels, such as mobile banking, online platforms, and AI driven solutions to enhance the client journey. Stays abreast of industry trends, emerging technologies, and regulatory changes to ensure the Bank remains a leader in digital client services. Develops strategy around community sponsorships throughout the Bank's footprint to align with bank desired outcomes. Enhances the Bank's strategy to retain existing clients, attract new clients, and reimagine engagement. Delivers innovative, competitive, and relevant solutions and tools to serve our quickly evolving client's needs. Leads large-scale transformational efforts. Delivers robust marketing and public relations campaigns, with measurable results. Leads and partners with others to strategically develop marketing plans maintain knowledge of business development team's priorities as they relate to marketing needs. Communicates the company vision and mission, works with the marketing team to amplify and communicate effectively under this direction. MANAGEMENT RESPONSIBILITIES Hires, supervises, evaluates, mentors, and develops team. Performs personnel actions to include performance appraisals, disciplinary actions, and interviewing