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J&J Family of Companies Associate Marketing Manager, Travel Retail & International Business in Singapore, Singapore

Associate Marketing Manager, Travel Retail & International Business - 2407020077W

Description

Kenvue is currently recruiting for:

Associate Marketing Manager, Travel Retail & International Business

This position reports into Regional Business Development, Senior Manager and is based at Singapore .

Who We Are

At Kenvue (https://kenvue.sharepoint.com/teams/PXEB-EB-assets/Shared Documents/2. Final Assets from Corporate Brand Design/kenvue.com/careers) , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here (https://www.youtube.com/watch?v=XhsbOsBiX_M) .

What You Will Do

The position is responsible for:

  • We are seeking a dynamic and experienced Associate Marketing Manager to oversee travel retail division and International business for DR.CI:LABO. The Associate Marketing Manager will leverage knowledge of travel retail to deliver toolkit and guidance based on the brand strategy of Dr.CI:LABO.

  • The Associate Marketing Manager will collaborate with brand teams and commercial market leads to develop the 3YOP Marketing plan with a strong outside in focus.

  • The Associate Marketing Manager will be responsible for driving brand awareness, developing growth plans to increase top line sales, and enhancing consumer engagement across various touchpoints in travel retail channels and in international markets.

Key Responsibilities

  • Develop and implement comprehensive marketing strategy and plan to land Japan and China brand campaigns in TR channel to leverage tourists’ mental availability built in their home countries to drive purchase within travel retail.

  • Collaborate with cross-functional teams including sales, product development and operations to ensure alignment of marketing initiatives with overall business objectives.

  • Develops and ensure the implementation of consistent and aligned brand guidelines according to the brand playbooks (Influencer/HCP/Shopper)

  • Develop 3 year Marketing plan and strategy, guiding portfolio choices and priorities and handle pricing strategy and execution

  • Works in close collaboration brand development team to develop brand guidelines, assets, and toolkits

  • Lead the marketing mix strategics across channels (social media, online, offline)

  • Create and deliver compelling marketing campaigns, promotions and activations tailored to the unique needs and preferences of travelers.

  • Analyze market trends and consumer behavior to identify opportunities for growth and innovation and managing threats and risks as they arise.

  • Handle Trade PR and communications

  • Manage advertising and promotional budgets effectively to maximize ROI and achieve targets.

  • Monitor and evaluate the performance of marketing initiatives through regular analysis of sales data, market research and customer feedback.

  • Ensure compliance with all relevant regulations and standards governing marketing activities in the travel retail sector.

  • Stay updated on industry trends, competitor activities, and emerging technologies to maintain a competitive edge.

Qualifications

What We Are Looking For

Required Qualifications

  • Bachelor’s degree preferably in Business, Marketing or related discipline; MBA preferred.

  • Proven experience 7-10 years in marketing roles, preferably in consumer goods or luxury brands.

  • Strong strategic planning and analytical skills with the ability to translate insights into actionable plans

  • Excellent communication and presentation skills, ability to influence and negotiate effectively at all levels.

  • Demonstrated leadership abilities with a track record of successfully leading and managing teams and projects.

  • Proficiency in market research and data analysis and marketing analytics tools

  • Travel retail experience a plus

What’s In It For You

  • Competitive Benefit Package

  • Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!

  • Learning & Development Opportunities

  • Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location Asia Pacific-Singapore-Singapore-Singapore

Job Function Marketing

Req ID: 2407020077W

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