Easter Seals Jobs

Job title : Specialty Care - (Senior) Brand Manager - Shanghai

About the job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. As ( Senior ) Brand Manager within our Specialty Care , you’ll have a broad career development platform, be able to develop vertically or horizontally within the team and company, participate in the company's main promotion projects, enhance personal abilities, and establish and expand your own network and connections through extensive influence and more resources in the pharmaceutical and health system.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

JOB PURPOSE:

1) Develop, optimise and implement brand strategy/tactic of Dupixent Derm. expansion and MDT market

2) Collaborate with other BU team to ensure the successful co-promotion in broad market

Integrating Customer Insights & Analytics

• Work with marketing research team to generate clear and accurate facts

• Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas

• Identifies key market access and customer needs issues

• Give the best sales forecast based on market facts and customer insights

• Extracts key findings from clinical literature to use in driving strategies/tactics for customers.

Product Development and Life Cycle Management

• Collaborate with regulatory affairs, supply chain, market access and commercial team, traking the overall new launch progress

• Provides timely input to formulation development and packaging

• Identifies potential intellectual property issues & opportunities during product development

Brand and Portfolio Strategy

• Develop plans for the new indication, including pricing option, pre-launch plan and operation plan

• Prioritizes appropriate targeting, positioning and messaging across all customer segments

Marketing Mix and Execution

• Drives consistent execution of product strategy with appropriate key performance indicators

• Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI

• Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives

• Develop roubust promotional mix and setup training for sales team

• Ensures compliance with finance and budgeting practises, and manage budget within agreed limits

KEY ACCOUNTABILITIES:

Integrating Customer Insights & Analytics

• Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas

• Identifies key market access and customer needs issues

• Give the best sales forecast based on market facts and customer insights

strategies/tactics for customers.

Brand and Portfolio Strategy

• Leading Dupixent marketing plans for all dermatology markets, including SP/BP/OP

• Prioritizes appropriate targeting, positioning and messaging across all customer segments

KOL management and resource allocation

• Develop strong working relationships with immunology experts and all additional Allergy specialists in assigned geography as well as biologic coordinators, office staff and other important health care personnel and key patient advocacy support groups as directed.

• Maximize budget allocated to the geographic territory to support execution of strategies and tactics and generate/grow the business.

Marketing Mix and Execution

• Design and execute marketing events/projects through working with cross-function teams to ensure achievement of project KPI and KEI

• Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives

• Keep abreast of latest promotional materials and training materials, and setup training for sales team

• Ensures compliance with finance and budgeting practices, and manage budget within agreed limits

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

• Minimum bachelor’s degree

• Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered

Experience & knowledge:

• At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience

• Experience in multinational company is must

• Experience in new launch experience is desired

Core competencies:

• Good level of English language (spoken/written)

• Proactive and independent attitude

• Strong analytical skills and learning agility

• Experience with building forecast models, valuations, PowerPoint presentations

• Excellent project management skill

• Good team working and cross-functional capability

• Adaptability/Flexibility

Why choose us?

• Working together with a mutually supportive and future-oriented team to achieve scientific miracles.

• You have unlimited opportunities to grow your talents and promote your career development both at home and abroad.

• Enjoy thoughtful and well-designed reward programs that recognize your contributions and expand your influence.

• Enjoy a variety of health and wellness benefits to take care of yourself and your family, including high-quality medical care, prevention and wellness programs, and at least 14 weeks of gender-neutral parental leave.

Pursue Progress . Discover Extraordinary .

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !

Pursue progress , discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)

As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.

All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)