Job Information
Boehringer Ingelheim Senior Product Manager-Thrombolysis in Shanghai, China
About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.
Responsibilities
1)Product management
To develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
To prepare and implement related annual brand plan
2)Management / co-ordination
To develop and manage national level KOLs
Ensure high quality implementation of marketing plans
Control of the budget within agreed limits; allocate budget by annual strategy to keep efficacy.
Implement quality standards of daily work
Drive innovations in hospital communication and support to support robust business growth
Ensure optimal flow of information, messages and material to salesforce; set up the product training for sales force
3)Cross function communications
Collaborate with local marketing and sales team to implement and optimize annual plan
Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
4)Market intelligence
Lead and implement necessary research and analysis, to understand market dynamics and initiate marketing programs
Understand China medical reform and health care environment macro trend and be able to translate it into actionable business implications
Maintain competitive and updated on competitor activities.
Requirements
At least 3 years of marketing experience in multinationals; sales experience is a plus.
Deep knowledge of relevant KOLs with seniority
Fluent in English and Mandarin
Excellent people interaction skills
Strategic integration and result orientation
Leadership and decision making
Customer focus and orientation
Business acumen
Cultural sensitivity and adaptability
Adaptability and change
Analysis, judgment and innovation
Technical know-how, market/business expertise
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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