Job Information
Abbott Senior Brand manager in Shanghai, China
uMajor Responsibilities/Activities:
Marketing Planning
Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product Management
Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
Direct the product promotion and growth initiatives to attain increasing of market share
Work with other function management team to ensure the cross functional alignment of product strategies
Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
Identify the opinion leaders in related area.
Lead to build and maintain professional relationship with KOLs
Establish and develop the national expert network to ensure the strong expertise for assigned products
Develop the loyalty speakers from KOLs
Cost Control & Monitoring
Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
Monitor and control marketing expenses in line with budget on monthly basis
Modify and manage expenses allocation to regions
1.REQUIREMENTS:
Industry experience s : Minimum 3-5 years working experience in Pharmaceutical industry
Language Skills: Fulent in English both oral and written
Computer Skills: Working knowledge, especially good at Excel and PowerPoint
Mobility: Willing to travel frequently
Other Special requirement:
Thorough understanding on the healthcare industry(pharmaceutical) is a plus
Good understanding of business and product knowledge with marketing sense
Strong communication and presentation skill with excellent interpersonal sense
Experienced project management background in pharmaceutical company
Strong analytical skills including business and financial management
Autonomy/Independence, Assertiveness; a polished professional presence is essential
Should be self-motivated, creative and well organized
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
Abbott
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