Job Information
Sanofi Group SCBU-Marketing Director, NP-Shanghai in Shanghai, China
About the job
This individual’s primary responsibility will be to develop integrated marketing and educational strategies and tactics to support best-in-class commercialization of the future pipeline assets within the Immunology market.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Brand Strategy
Lead the Dupixent NP brand plan ensuring consistency across functions.
Develop launch readiness plan with ownership of specific pre-launch deliverables and KPIs
Brand positioning and message development
Unbranded campaign as needed (the campaign means promotion mix including materials/key visual/etc… )
Creates and leads execution of key opinion leader development program
Advisory Board Planning and Management along with management of physician working groups
Support the development and management of the DUPIXENT NP marketing budget
Work with medical team and other internal stakeholders to maximize the iEGP for NP in China
Develop the Peer-to-Peer education strategy and program along with potential outcomes measurement
Builds on patient/customer insight to lead innovation
Understanding of the NP market, drivers, barriers, and competitive positioning
Develop a comprehensive understanding of the disease state(s), the competitive landscape and the overall market to develop high-impact and differentiating market conditioning strategies/tactics
Independently leads team on MR projects; consistently delivers high quality output of MR.
Collaborate with Insights & Analytics to develop and generate appropriate data
Coordination of Competitive Intelligence (CI) and development of competitive containment/positioning strategy and plan
Develop and maintain strong relationships with internal stakeholders and cross-functional teams that support the brands
Collaborate with medical to manage key thought leader influence and centers of excellence mapping strategy, research & execution
Serve as the Marketing lead for key Acdamic Congresses
Marketing Execution
Fosters solution oriented stand-of-care innovation project to elevate NP clinical practice in pilot hospital and ensures implementation
Manage advertising agency partner and other vendors to ensure execution towards objectives.
Comply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organization
Customer segmentation and implementation strategies.
Ensure appropriate training in partnership with training team.
Partner with sales leadership to gather relevant feedback and competitive intelligence
About you
What you should have?
Education:
Minimum bachelor degree, master’s degree is preferred
Major in medical or related medicine science is preferred
Experience & knowledge:
Broad experience working in China and solid understanding of the evolving Oncology ecosystem in China
Solid experience of Marketing, Field force or Strategic planning is preferred
Good to have Experience in engaging customers through digital and multi-channel approach with solid deliverable
Fluent in Chinese and English
Core competencies:
Strong leadership combined with disciplined execution
Strong interpersonal and communication skills
Ability to build a team and to leverage skills in a matrix organization
High aspiration to play an entrepreneurial role, showing passion, compassion and agility
Resilient and relentlessly challenges the status quo
Driving results and cultivate innovative thinking
Strong business ethics
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Pursue Progress . Discover Extraordinary .
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
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