Job Information
Sartorius Product Marketing Manager in Shanghai, China
The Product Marketing Manager takes the ownership of local product strategy to drive business success. This individual will have an in-depth knowledge of target market and how to best introduce a new product or enhance an existing product by communicating the product’s value proposition to our customers. This is an existing role as a key interface between internal and external stakeholders.
The Product Marketing Manager takes the ownership of local product strategy to drive business success. This individual will have an in-depth knowledge of target market and how to best introduce a new product or enhance an existing product by communicating the product’s value proposition to our customers. This is an existing role as a key interface between internal and external stakeholders.
Main Responsibilities & Tasks:
Lead local product strategy & GTM tactical implementation plan to achieve product portfolio financial goals.
Responsible for localized product lifecycle management by aligning people, data, processes, and technology to seamlessly bring the product to market and manage the product through the different stages of its lifecycle.
Partner with Global Product Management to drive domestic business, prioritize local customer requirements and lead new product launch.
Create and distribute sales tools based on customer-centric selling to deliver revenue faster.
Host a searchable product knowledge base for different uses, this includes all types of helpful content, but not limited to, troubleshooting guides, FAQ, application note, training materials, tutorials etc.
Provide product technical consultancy to support sales team on important projects, e.g.: key accounts, Prior 1 Products, new segments etc.
Work with Marketing Team to ensure that tactical plan can be realized through appropriate marketing channels.
Determine product pricing roadmap by utilizing market research data, reviewing cost structure and aligning with global product strategy.
Review product forecasts by working with sales, operation, and finance, monitor product lead time, inventory levels so that the company and customer expectations are met.
Assess market competition by using marketing tool, such as PEST, porter five forces etc.
Maintain relationships with key opinion leaders and reference sites.
Qualifications & Skills:
Bachelor or above's degree in Biotechnology, Biochemistry, Bioengineering, or life sciences related major.
Minimum of 5 years’ experience in the Biopharmaceutical industry, including min.2 years product Management experience
Expert level knowledge of products within respective portfolio
Excellent project management skills
Demonstrated success in positioning and launching differentiated products
Experience in marketing techniques (4P, SWOT, PEST, BCG Matrix etc.) to create product marketing strategy
Ability to analyze sales data, pricing, channel information and then create the related action
Proven ability to influence cross-functional teams without formal authority
Strong understanding of current industry status and trend
Detailed understanding of both customer process and regulatory requirements
Excellent communication and presentation skills and customer-facing experience
Excellent written and verbal communication skills in English
About Sartorius
Sartorius is part of the solution in the fight against cancer, dementia, and many other diseases. Our technologies help translate scientific discoveries into real-world medicine faster, so that new therapeutics can reach patients worldwide.
We look for ambitious team players and creative minds, who want to contribute to this goal and advance their careers in a dynamic global environment.
Join our global team and become part of the solution. We are looking forward to receiving your application. www.sartorius.com/careers
