Job Information
Digital Luxury Group, DLG Digital Creative Editor in SHANGHAI, China
As a Digital Creative Editor at DLG (Digital Luxury Group), your role is to support the Digital Associate Content Director on the daily writing tasks, complete the daily content output, effectively communicate with the Account Service team on a daily basis, and provide high-quality content.
RESPONSIBILITIES
Develop a deep understanding of the clients for whom you are responsible, including their brand, products, services, tone, and manner; write clear, concise, and persuasive copy that conveys the brand’s message and resonates with the target audience
Edit and proofread all copy to ensure accuracy, clarity and consistency before sending to the Account Service Team
Create editorial content, including on-time delivery according to the editorial calendar defined in conjunction with Account Manager
Monitor social media communications trends and connect to the brand’s social content when appropriate, as well as ability to switch between different tones for a variety of client types
Coordinate with designers to identify appropriate visuals in order to deliver and maintain high quality digital assets for DLG clients
QUALIFICATIONS
1-2 years of copywriting experience in an advertising firm, experience with luxury, premium wine & spirits or hospitality brands is preferred
Deep understanding of the features and functions of major social media platforms, such as Weibo, WeChat, RED, Douyin
Excellent copywriting skills
Fine attention to detail, self-starter with team working spirit
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