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University of Washington WEBSITE & DESIGN MANAGER in Seattle, Washington

Req #: 241335

Department: HOUSING & FOOD SERVICES

Posting Date: 12/09/2024

Closing Info: Closes On 12/23/2024

Salary: $7,750 per month

Shift: First Shift

Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. (https://hr.uw.edu/benefits/wp-content/uploads/sites/3/2018/02/benefits-professional-staff-librarians-academic-staff-20230701_a11y.pdf)

WEBSITE & DESIGN MANAGER

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills, and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty.

Housing & Food Services (HFS) supports over 10,000 student residents and operates 40+ dining locations on campus. With a team of over 1,200 staff and students, HFS is dedicated to enhancing student life through teamwork and excellent service.

In Housing & Food Services, our DEI statement reads: HFS will become an organization that prioritizes inclusive workplace communities, centered on belonging and opportunity for all staff. All HFS staff must accept responsibility to identify and interrupt biases, privilege, barriers, and power dynamics. We challenge ourselves to engage in open dialogue, active listening, and empathic learning.

The Website & Design Manager is responsible for the creative development and execution of the HFS website, and the design of HFS marketing/communications digital and printed assets.

As an auxiliary enterprise, the Department is funded solely by revenue from students and customers who utilize these programs and services, such as on-campus housing, residential dining, retail dining, UW Bay Laurel Catering, summer conference housing, and the Husky Card campus ID card. This position plays a key role in leading annual and ongoing efforts to market on-campus housing and food services options to prospective students and HFS residents. Effectiveness is achieved by ensuring that marketing tactics reflect ever-evolving trends and best practices, and support the Department’s occupancy, resident satisfaction, and business goals.

POSITION PURPOSE In collaboration with the Communications and Marketing team members and HFS partners, this position provides expertise and strategic thought leadership in website design, UX/IX design, and graphic design.

The priority of this role is to develop strategies for visual communications to increase student, campus community and stakeholder awareness of and participation in HFS programs and services, in support of the educational mission of the institution. Effectiveness is achieved by being closely attuned to opportunities to tell the story of HFS and the benefits of living and dining on campus that continually emerge in a dynamic environment.

DUTIES AND RESPONSIBILITIES Design Leadership:

  • Build strategy and plan execution for website and digital communication for new HFS website and updated platforms for digital communications.

  • Provide strategy, expertise, and guidance for design, illustration, and visual communications.

  • Design, develop and maintain website and marketing/communications assets.

  • Establish marketing content standards for website and train content editors on those standards.

  • Oversee optimization of website; use website analytics to make data-driven design decisions.

  • Understand and educate senior leadership on design trends and technologies and implement them as appropriate.Design Execution:

  • Serve as the primary designer of the public web site, intranet, program websites, and email communications.

  • Ensure that all designs follow UW and HFS brand and editorial style guidelines.

  • Work independently and in collaboration with unit/department/UW partners and stakeholders.

  • Achieve user-centered design through planning and conducting user research, testing, prototyping, analysis and usability.

  • Develop sitemaps, user flows, customer journey maps, wireframes, mockups and prototypes.

  • Ensure that all designs are accessible and compatible with central University systems and platforms.

  • Apply a lens of equity and inclusion to all designs.Project and Relationship Management:

  • Lead project team meetings, and processes on graphic design, and visual communications matters.

  • Lead the delivery of consistent designs to a variety of audiences with HFS and UW partners.

  • Provide guidance to peers within the Department for developing and executing effective designs that tell the story of HFS and promote its programs and services.

  • Manage multiple projects at any given time and ensure that deliverables are completed on time and within budget. Provide timely and ongoing communication related to the status of projects and plans.

  • Utilize negotiation and relationship-building skills to create buy-in from partners and manage changing priorities and project timelines.

  • Procure and manage technical contractors and software/platform vendors as needed.

  • Collaborate with University partners, including participation in communities of practice groups.

  • Collaborate with ComMar colleagues to support continual learning and process improvement.

  • Identify potential solutions to complex problems and unique issues as they arise.

  • Provide training to staff on using templates, creating web site, and email content, with care for non-technical users.Supervision:

  • Lead internal design meetings and provide mentoring to existing staff designers and student employees.

  • Oversee the work completed by direct reports, ensuring appropriate productivity and quality.

  • Evaluate the work completed by direct reports and provide coaching and constructive feedback.

  • Provide guidance to direct reports on requirements and opportunities for learning and professional development.Miscellaneous:

  • Lead and/or participate in project- and cross-functional teams.

  • Perform related duties as assigned to support the mission and strategic initiatives of HFS. IMPACT TO THE UNIVERSITY Providing outstanding student experiences and student learning are at the heart of the University of Washington’s mission, and the work of Housing & Food Services contributes directly to this effort. The positive representation of HFS enhances its reputation and our ability to reach our constituents. Communicating about our diverse programs and services that meet the needs of the residents, other UW students, and faculty and staff—including a sense of community, convenience, and value—enhances the campus environment and contributes to revenue for the Department and the University. POSITION COMPLEXITIES The Website & Design Manager works closely and builds consensus within the Communications and Marketing team and with key stakeholders from across the organization to continually analyze, iterate and improve content and the user experience, reflecting a keen attention to inclusivity and accessibility. Position is responsible for the strategic planning and redesign of the HFS website and digital media. WORKING CONDITIONS

  • Position maintains regular office hours Monday through Friday with occasional requirements to participate in events or meetings outside of regular office hours and/or on-site work schedule. Required to respond to emergencies that occur while on or off duty.

  • Work is performed in an open office setting with noise and other distractions. The position may travel to various campus locations with a laptop computer, camera or marketing materials.

  • A hybrid arrangement that includes working two days remotely is an option based on supervisor approval. SUPERVISORY RESPONSIBILITIES

  • Direct supervision of one full-time designer; may supervise student employees. REPORTS TO Director of Communications and Marketing. MINIMUM REQUIREMENTS

  • Bachelor’s degree in marketing, communications, graphic design, UX/IX design, business or a related field and 4-5 years of related experience, either in an academic or production environment, including experience in a management or leadership role. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration. ADDITIONAL REQUIREMENTS

  • Excellent presentation, verbal, and interpersonal communication skills including communicating effectively with stakeholders and leadership about priorities and deliverables.

  • Demonstrated experience in design for digital and printed marketing assets.

  • URL to portfolio must be included with application.

  • Proven experience with website digital user experience technologies and content management systems.

  • Experience with UX testing, including focus groups, tree tests, card sorts, prototype reviews, etc.

  • Working knowledge of journey maps, personas, and other user experience methodologies.

  • Ability to learn emerging digital tools.

  • Expert knowledge of technical tools needed for success in the role, including but not limited to:o Knowledge of programming languages such as HTML, CSS, and basic SQL.o Proficiency with Adobe Creative Suite on Mac and PC platforms, Sketch, LucidCarts/Visio, and other UX/IX and digital media tools. DESIRED QUALIFICATIONS

  • Master’s degree in marketing, communications, graphic design, UX/IX design, business, or a related field.

  • Experience working in higher education. CONDITION OF EMPLOYMENT

  • A satisfactory outcome from the reference check process is required prior to hire. Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are access ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.

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