Job Information
CareOregon Inc. Social Media Specialist in Seattle, Washington
Career Opportunities: Social Media Specialist (24371) Requisition ID 24371 - Posted 06/28/2024 - CareOregon - Full Time - Permanent - Portland - Multi Location (2) Job Description Print Preview Job Title Social Media Specialist Department Brand, Marketing & Communications Exemption Status Exempt Requisition # 24371 Direct Reports N/A Manager Title Brand Manager Pay & Benefits Estimated hiring range $64,130 - $78,390/year, 5% bonus target, full benefits. www.careoregon.org/about-us/careers/benefits Posting Notes This hybrid role will require you to go into the downtown Portland office 1 time a week. Job Summary The Social Media Specialist is responsible for generating positive engagement on all relevant social media platforms for both the organization and individual lines of business. This includes increasing the follower base, tracking key performance indicators and meeting specific objectives to maintain course on the social media marketing roadmap. Essential Responsibilities Build, propose and execute social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification. Generate, edit, publish, and share content (e.g., original text, images, video, etc.) that builds meaningful connections and encourages audiences to take action. Set up, optimize, and administer company profiles within each platform to increase the visibility of the organization's social content. Moderate all user-generated content according to the moderation policies of each online community. Create and maintain editorial calendars. Track key performance indicators by capturing and analyzing the appropriate social data, metrics, insights, and best practices. Continuously optimize audience engagement by responding to new information and adjusting approaches. Collaborate with other internal departments to manage messaging, identify key content experts, and coordinate actions with the overall social media marketing strategy. Organizational Responsibilities Perform work in alignment with the organization's mission, vision and values. Support the organization's commitment to equity, diversity and inclusion by fostering a culture of open mindedness, cultural awareness, compassion and respect for all individuals. Strive to meet annual business goals in support of the organization's strategic goals. Adhere to the organization's policies, procedures and other relevant compliance needs. Perform other duties as needed. Experience and/or Education Required Minimum 2 years' social media marketing experience Preferred Related experience within the healthcare and/or non-profit sector Knowledge, Skills and Abilities Required Knowledge Solid understanding of current major social media marketing channels, how they work, and how to optimize content to engage each channel Working knowledge of social analytics tools Knowledge of digital content marketing, Customer Relationship Management (CRM), and Search Engine Optimization (SEO) processes Strong multitasking, deadline-driven, and organizational abilities Skills and Abilities Strong skills in social networking Excellent writing and editing skills (including photo, video, and text formats) Proficiency in MS Word, Excel, and Adobe Photoshop Excellent spoken communication skills Ability to communicate and work effectively with diverse groups and opinions Ability to effectively plan, coach and collaborate with others Strong detail-orientation and
