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FleishmanHillard, a global integrated communications agency, is seeking a business and technology media relations specialist to join our San Francisco team. This position is ideal for someone who loves developing and putting their Silicon Valley media relationships to work by shaping and placing stories in top-tier business and trade media, working closely with clients and FH team members. This role is for a big picture-focused, self-starting, trusted professional who is active in earned media circles, lives for the thrill of the placement, and feels at home working with enterprise and AI technology companies looking to engage with CIO and technology decision makers. Our ideal candidate has experience developing and executing campaigns that embrace traditional media relations but also understands the important role it plays in demand generation, reputation building, and value creation. This person is fundamentally excited about the opportunity to tell business, innovation and product stories to a variety of media— print, broadcast, national, regional and local — and about serving as a true strategic partner and advisor to the client.

At FleishmanHillard you define it. We help you make it happen. Are you ready to join the team?

FleishmanHillard is intentional about using diversity, equity, and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. Staying true to our commitment to our people and the communities in which we live and work, we do not discriminate in any aspect of employment on the basis of any characteristic protected by law. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Responsibilities

• The ideal candidate is responsible for nurturing relationships with top-tier business and trade media covering enterprise technology and AI in the San Francisco/Silicon Valley Bay Area. Their deep media relationships will support advising clients on the best ways to shape their stories for coverage and then executing on plans to deliver results, working with client teams.

• This person is often out meeting with media developing and expanding relationships, and also enjoys being onsite with Bay Area clients, providing guidance on storytelling opportunities.

• As a Technology Sector Media Relations Specialist, the candidate will serve as the day-to-day media relations strategist and lead story execution on high profile stories for several FleishmanHillard clients within and beyond the Bay Area. This person will also support ongoing earned media storytelling for feature placements, significant product news, executive profiles and generate technology event-related coverage, to name a few examples.

• This person will develop high-quality written materials, including pitches, background materials, planning documents, executive communications, and occasional press releases; and guide and support other team members in doing so, navigating the needs of media and clients.

• Work with integrated teams utilizing earned media to deliver maximum performance and results as part of brand and demand generation campaigns.

• Review/assess industry trends to identify opportunities to inject FH’s clients into current news cycles; drive story idea development, work closely with media to shape and control communications that are in line with overall account objectives.

• Generate incremental business opportunities with the client, offering strategic recommendations to drive results and deliver upon KPIs.

• This person is a trusted advisor and team member – trusted with counsel and confidential information.

Qualifications

• The successful candidate must be results-oriented, have a solid track record of effective media relations, strong writing, strong organization and acute attention to detail. Experience executing global and regional communications programs is a plus.

• A minimum of 8 years of agency experience in developing and implementing communications programs, with an emphasis on media relations for enterprise technology clients, particularly with those focused on cloud computing, mobility, emerging tech (AI, VR, etc.) and/or big data.

• Proven relationships with Bay Area business and technology media is a must, as is firsthand product launch and event experience (B2B and B2C). Agency experience is preferred.

• Broad technology business understanding, strong analytical abilities and critical, creative thinking. Candidate should have the ability to tell complex stories in easily digestible ways.

• Proven success working with a variety of media – business, broadcast, trade media covering technology, locally in the Bay Area, nationally and beyond. Experience in enterprise technology hardware and software is preferred. A demonstrated hands-on media approach is required.

• Ability to engage with and counsel senior level decision-makers across the client’s business on media relations strategy. Candidate should have experience convincing diverse stakeholders about the efficacy of recommended earned media strategies.

• Demonstrated experience working directly with clients on day-to-day activities, managing teams to effectively execute public relations plans, and drafting and implementing strategic corporate communications programs within budget.

• Superior writing skills, with the ability to develop and edit high-quality materials such earned media materials, bylined articles, executive correspondence, etc. The ability to develop and generate support for recommendations.

• Is fluent and active user of earned media and data stack tools, such as Muck Rack.

• Experience with the intersection of earned, paid, owned and social media incorporating as needed into earned media strategies. Ability to work in small and large teams in which earned media is the only remit and those in which earned is part of a planned campaign strategy.

• Experience managing more junior team members, both directly and indirectly, to achieve earned media results and improve the effectiveness of the media relations team.

• A strong team orientation is critical based on the collaborative culture of the office and FleishmanHillard.

• Ability to illustrate a results-focused approach and commitment to going the extra mile for clients. Experience working directly with clients on day-to-day activities.

• Energetic, self-starter and resourceful problem solver – gets things moving, keeps them on track and updates team members/clients on progress, blockers that need resolving to generate desired and agreed upon results. High attention to detail with the ability to manage multiple ongoing activities.

• Good interpersonal skills, can work effectively in a team environment, negotiate approvals diplomatically, and maintain composure and quality under deadlines in a fast-paced environment.

Our Story

We’re more motivated by what we can give than what we receive. That holds true for our colleagues, clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best, so we focus on creating belonging for all and caring for the whole person. Because when you belong and have what you need to thrive — both at work and in life — you’re free to be you. To pursue your dreams and passions. To be bold and try new things, in the name of personal and professional growth and of work that leads to meaningful progress for the world. So, we respect and support one another amid differences and we acknowledge and celebrate who each of us is. We accept that we don't all have to have the same perspectives, beliefs, background or experiences to do great things together. A combination of our employee experience, industry-leading client work, global community service and contributions to inclusion has earned FleishmanHillard recognition as 2021, 2022 and 2023 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply – only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team (careers@fleishman.com) or call 314-982-1700 and ask to be connected to Talent Development.

The anticipated salary range for this position is $71,000.00 - $125,000.00.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.