Job Information
University of Utah Marketing/Communications Specialist in Salt Lake City, Utah
Details
Open Date 11/11/2024
Requisition Number PRN40289B
Job Title Marketing/Communications Specialist
Working Title Marketing/Communications Specialist
Job Grade E
FLSA Code Professional
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Shift Day
Work Schedule Summary
8:00am-5:00pm
VP Area President
Department 00642 - Technology Licensing Office
Location Campus
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range 56500 to 68000
Close Date 02/07/2025
Job Summary
Designs, coordinates, and executes a wide range of marketing/communications. Performs a variety of writing, design, and project management tasks while using good judgment and strong interpersonal skills to plan and execute marketing/communications strategies. Utilizes traditional and electronic publishing technologies to produce communications that implement project objectives.
Responsibilities
Content Management and Planning: Manages a content calendar to ensure timely and consistent messaging across channels. Develops and executes comprehensive marketing and communication plans using both traditional and digital platforms. Ensures all distributed material is accurate, timely, and aligned with brand guidelines.
Writing, Editing, and Content Development: Crafts short-form articles, scripts for promotional content, press releases, and other written communications. Coordinates content development efforts across various media, ensuring all materials align with project goals. Proofreads all communications and oversees the research and development of content for publication to ensure relevance and quality.
Website Management: Oversees website content management to maintain accurate, up-to-date, and engaging information on all web pages. Ensures that website updates align with brand standards and project objectives, and collaborates with technical teams as needed to improve site functionality and user experience.
Campaign Execution and Monitoring: Plans and runs targeted marketing campaigns to build brand awareness and drive engagement, maintaining cohesive messaging across all materials. Monitors the effectiveness of marketing tactics, adjusting strategies as necessary to optimize performance.
Stakeholder Communication: Develops and communicates information about department projects to stakeholders, both internal and external. Collaborates with departments and clients to conceptualize projects and ensure strategic alignment.
Email Marketing: Designs, schedules, and executes email marketing campaigns to support outreach and engagement goals, utilizing Salesforce Marketing Cloud.
Project and Timeline Management: Develops and adheres to project timelines, ensuring all marketing and communication efforts are completed on schedule.
Brand Awareness and Promotions: Coordinates promotional initiatives, including selecting and ordering promotional items, and oversees the design, printing, and delivery of marketing materials. Supports special events to enhance brand visibility.
Administrative and Technical Tasks: Manages administrative tasks, including coordinating Accounts Payable and Receivable. May perform other related technical duties as assigned.
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, or related field or equivalency (one year of education can be substituted for two years of related work experience) plus 3 years of related experience; excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.
Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.
Master’s degree in a related field may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences
Platform Proficiency: Utilizes platforms such as Asana for project management, Salesforce for CRM , Salesforce Marketing Cloud for email campaigns, Joomla for web content management, and Later for social media scheduling and analytics. Microsoft Office Suite, Adobe Creative Suite, Canva & Teams.
Type Benefited Staff
Special Instructions Summary
Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.
All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
