Easter Seals Jobs

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

This position is in-office in Salt Lake City, UT.

What You'll Do: The Customer Data Platform (CDP) Manager is a key driver of WGU's personalized student experiences, ensuring that data is harnessed to improve engagement across their entire journey from applicant to alumni. This role is responsible for leading the implementation and ongoing management of WGU's Real-Time Student Data Platform. Requires the ability to identify, manage, and activate audience data. Champions the platform's adoption, helping teams leverage data to drive personalization, optimize digital experiences, and improve operational efficiencies. This role demands strong technical skills, strategic thinking, and the ability to navigate cross-functional collaborations in an Agile framework.

Main Responsibilities Include: * Business and Technical Liaison: Collaborate closely with stakeholders across university departments to gather business requirements and define technical specifications for CDP-based solutions, ensuring seamless data integration across systems. * Audience Segmentation and Journey Mapping: Support user experience and operations teams in discovering customer journeys and developing segmentation strategies that are both actionable and scalable. * Data Strategy and Integration: Develop forward-thinking strategies to collect, manage, and activate data in ways that advance WGU's commitment to personalized, data-driven student interactions. * Cross-functional Collaboration: Engage with project management, marketing, and digital experience teams to ensure that web deployments, marketing efforts, and customer data integrations (CRM, advertising, marketing automation, etc.) are aligned with CDP goals. * Continuous Improvement: Identify opportunities for system enhancements, upgrades, and integration optimizations, ensuring the CDP evolves with business needs and technological advancements. * Data Governance and Quality: Implement and maintain data quality practices that ensure consistency, completeness, and compliance with privacy laws (FERPA, CCPA, GDPR). * Documentation and Training: Maintain comprehensive documentation of platform configurations, technical specifications, and processes. Provide training and support to teams across WGU to maximize the platform's value.

Knowledge, Skill, and Abilities You'll Need to Be Successful: * Data-Driven Decision Making: Demonstrated experience in using data to inform operational and marketing strategies, focusing on delivering personalized user experiences. * Strategic Vision and Innovation: Ability to align CDP use cases with broader institutional goals, continuously exploring new ways to leverage data for improved student outcomes. * Collaborative Leadership: Excellent communication and relationship-building skills, with a proven ability to... For full info follow application link.

Western Governors Univeristy is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classificati on protected by federal, state or local law.