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GENERAL PURPOSE:

The Marketing and Communications Director will serve as the School of Arts and Science¿s lead marketing and communication professional working to advance the School 's national and international reputation. They will create a plan designed to enhance the School¿s reputation as one of the nation¿s top schools of arts and sciences and showcase its award-winning faculty, students, alumni, programs, departments, and institutes. With 19 departments, more than a dozen programs, and numerous centers and institutes, Arts and Sciences is the largest school at the University of Rochester in both number of academic programs offered and undergraduate students.

The position¿s responsibilities include oversight over the School¿s marketing and internal communications; developing a vision for the School¿s website presentation; the production of original content (including feature stories for print and digital channels, electronic newsletters for internal and external audiences, speeches and presentations, website copy, and engaging posts for social media); and providing marketing and communications advice to the School¿s various units. This position will supervise one team-member, with the possibility for working with School leadership to ultimately develop and supervise a larger team.

Supports and works closely with multiple, diverse constituencies including faculty, academic departments and research institutes, enrollment management, development, alumni relations, careers, executive education, and information and computing technology. Collaborates with University central partners including marketing and communications, provost office communications, research communications, admissions, and others.

RESPONSIBILITIES:

Strategy Development and Implementation

• Serves on the School of Arts and Sciences LeadershipTeam.

• Designs, implements, and evaluates the school's annual marketing and communication plan and activities to strengthen the reputation of, elevate awareness of, and promote engagement with the SAS among internal and priority external audiences, including faculty, staff, and current students as well as peers and researchers, prospective undergraduate and graduate students, alumni, donors, policymakers, press, and the public.

• Uses research and data to inform and adapt strategy, measure results, and continuously improveworkflows.

• Coordinates the School's communications goals with goals identified in the School's Strategic Plan and the Boundless Possibilities 2030 Strategic Plan, and in support of the University 175 th Celebration and AdvancementCampaigns.

• Counsels the Dean on the entire range of marketing and communications plans, opportunities, challenges, andresults.

• Develops and implements a vision for the School¿s website in coordination with the Provost¿s Office and the Office ofUniversity Marketing and Communications. Manages the School¿s SEO strategies.

• Provide critical direction and review of the school's major publications, including magazine and e-mail newsletters, blogs, andsocialmediatoensurethatexecutionalignswithstrategy.

Content Creation and Management

• Collaborates with the school's research centers and institutes, academic departments, and administrative units to developbespoke digital and social media strategies, tactics, tools, and content in support of schoolgoals.

• Identifies narratives that showcase initiatives, programs, andkey priorities for the School of Arts and Sciences; faculty, staff, and student accomplishments; and research and scholarly work that advance the University¿s reputation as a global leader in higher education.

• Composes compelling stories for University-owned mediachannels, including the News Center, Rochester Review, @Rochester, Rochester.edu, and the University¿s flagship social mediachannels.

• Collaborates with researchers to translate complex scientificfindings into accessible content for variousaudiences.

• Works with multiple forms of media, including text, image, video, and socialmedia.

• Strategically identifies the most effective channels for print anddigital communications, producing rich and engaging multimediacontent.

• Produces or delegates production of the Inside SAS newsletter on a weekly or biweeklybasis.

Media Relations

• Engage faculty to increase recognition of their individual,department, and institute- related accomplishments, in journals, international, national, and key regional press via articles, news stories, advertisements, andop-eds.

• Closely collaborate with University Marketing and Communicationsto secure positive placements in national and international newsmedia.

• Monitor and pitch trends, escalate potential issues asneeded.

• Stays apprised of issues, trends, and innovations in highereducation and signature institutional programs through key publications, influential thought leaders, social media, and otherengagement.

• Works with media team in University Marketing andCommunications to coordinate photography and video shoots, or hire freelance photographers and videographers whennecessary.

Leadership Messaging and Thought Leadership

• Assists senior administrators in crafting key messages, speeches, presentations, and talking points for high-impact internal and external engagements.

• Consults with colleagues in University Marketing and Communications to ensure messaging is in alignment withstrategic priorities.

• Serves as an advisor to School leadership, providingstrategic guidance and support on communicationsmatters.

• Assists with the development of crisis communication plans and responds to urgent issues impacting the reputation of theSchool.

Recruitment and Retention

• Align with and support Central Admissions, Graduate Enrollment Management, Faculty Affairs, and central Marketing and Communications in print, digital, and paid content (brochures, fact sheets, videos, print and digital advertisements, emails, letters,etc.) and promotion of recruitment and retentionactivities.

Other duties as assigned.

QUALIFICATIONS:

• Bachelor's degree Communications, Journalism or related field required

• Master¿s degree in journalism, communications, marketing, engineering, or scientific discipline preferred

• 7 years of relevant experience required or equivalent combination of education and experience required.

• 3 years of experience in multimedia, public relations, communications, broadcast, digital publications, corporate communications, or agency work preferred

• 4+ years¿ relevant experience in science journalism, newspaper or magazine writing, publishing, marketing, communications, digital media, or related field preferred

• 2 years of managerial experience in a fast-paced, deadline-driven environment (preferred); or an equivalent combination of education and experience preferred.

• Experience working in a University academic setting or in higher education preferred.

• Exceptional writing and communication skills required.

• Understanding of the higher education environment and of topical areas of distinction within the School of Arts and Sciences preferred.

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University¿s mission to Learn, Discover, Heal, Create ¿ and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law. This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.

How To Apply

All applicants must apply online.

EOE Minorities/Females/Protected Veterans/Disabled

Pay Range

Pay Range: $77,216 - $115,824 Annually

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

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Location: The College
Full/Part Time: Full-Time
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