Job Information
Monroe Community College Digital Content Specialist II, Marketing, Web, and Social Media in Rochester, New York
Location: Rochester, NY Category: Professional Staff Posted On: Mon Aug 12 2024 Job Description:
Function of Position:
The Digital Content Specialist is the digital voice of Monroe Community College, promoting the College, our community, and our programs, across multiple digital media channels with a focus on social media. The Digital Content Specialist supports the College brand in all communications. The Digital Content Specialist creates and implements a social media strategy that supports the strategic enrollment plan, the marketing and recruitment plans, the strategic plan, and other directives from College leadership. The position requires in-depth knowledge of key social media platforms and awareness of emerging networks. The position frequently requires work beyond the traditional workday including evenings and weekends.
Examples of Duties & Responsibilities:
Develop a long-term strategy for communicating through targeted social channels.
Proactively seek out content for social media promotion to showcase the vibrant campus life. Attend college events, meet with students and faculty. Create, curate, and manage all published content (images, photography, video, text, and audio/podcast).
Daily and weekly management of digital marketing campaigns across multiple platforms (YouTube, Facebook/Instagram, LinkedIn, X (formerly Twitter), Snapchat, TikTok, and emerging platforms, etc.), including copy creation, photographic and video creation, campaign implementation and posting, budget management, performance review, and basic optimizations
Monitor the mentions and tags of the College across various social media outlets.
Respond as needed to social media inquiries.
Work with vendors for photographic and video content.
Manage day-to-day campaign activities across multiple accounts, including campaign strategy, audience targeting, platform setup, and campaign performance analysis.
Oversee editorial and video content integration into social media platforms.
Analyze campaigns, establish and monitor metrics, and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, search engine optimization, and social advertising campaigns.
Ensure all posts are optimized and tracked for performance.
Collaborate with the marketing and web team to ensure alignment between campaigns and paid media marketing efforts.
Monitor trends in social media tools, applications, channels, design, and strategy.
Develop and maintain a posting calendar that aligns with the College's deadlines to achieve marketing objectives.
Work in partnership with Community Relations to promote institutional objectives and to assist in crisis communications.
Provides guidance to other MCC employees who manage social media accounts for the College.
Perform an annual audit of social media channels affiliated officially or unofficially with MCC.
In conjunction with divisional and departmental leadership, develop and implement the College's policies, procedures, and protocols related to social media.
Implements best practices to ensure the security of MCC social media channels.
Performs other duties and tasks as assigned by the Associate Director, Marketing, Web, and Social Media.
MCC Expectations:
Adheres to the College Code of Conduct.
Contributes to, supports, and maintains an equitable, inclusive, and collaborative College environment.
Maintains technological competencies utilized by the College.
Commits to the philosophy of a comprehensive community college.
Commits to professional growth, which includes seeking ongoing training in diversity, equity and inclusion to better serve faculty, staff, students, and the general community.
Job Requirements:
Required Qualifications:
Earned bachelor's degree in digital media, marketing, communications, journalism, English, art, photography, business or a related field from a regionally-accredited higher education institution.
Two+ years' experience in digital media, marketing, communications, journalism or related field.
Experience planning strategic communications or outreach campaigns.
Strong social customer service techniques such as empathy, patience, advocacy and conflict resolution.
Proficiency in a variety of social media platforms, especially Twitter, Facebook, Instagram, LinkedIn, Tik Tok and others.
Proficiency in written, visual and verbal communications.
Proficiency with Adobe Creative Suite, Google Analytics, Sprout Social or other social media analytics tools.
Preferred Qualifications:
Three years of experience in communications.
Experience in higher education.
Some experience in visual communication such as video or photography or design.
Proficiency with Meta Business Manager for paid social media campaigns.
Proficiency with Google Analytics.
Bilingual and able to read, write, and speak Spanish, or other languages, proficiently.
Additional Information:
Salary: Salary is determined based on experience, internal equity and college budget. This position has a range of $52,000 to $55,000 and is based on these mentioned factors.
MCC offers a Flexible Work Policy for benefit eligible employees. Types of flexible work arrangements include flextime/staggered shifts, remote work/telecommuting and compressed work schedule. The availability of flexible work arrangements varies by division, department, and position, based upon business and operational needs. Limitations to flexible work arrangements are outlined in the official policy.
Prohibition of Remote Work Outside New York State: Remote work locations outside New York State are not authorized by the College due to out-of-state tax and regulatory implications. In limited circumstances, prompted by business or operational needs, the College may approve requests to work remotely outside of New York State, on a short term, temporary basis.
Monroe Community College prohibits discrimination based on race, color, religion, sex, sexual orientation, pregnancy, familial status, gender identity or expression, age, genetic information, national or ethnic origin, physical or mental disability, marital status, veteran status, domestic violence, victim status, criminal conviction, or any other characteristic or status protected by state or federal laws or College policy in admissions, employment, and treatment of students and employees, or in any aspect of the business of the College.
Notice of Non-Discrimination (https://www.monroecc.edu/diversity/notice-of-non-discrimination/)
Annual Campus Security & Fire Safety Report
