Job Information
EAB Senior Strategic Leader, Armed Forces Recruitment in Richmond, Virginia
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About EAB
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our careers page.
The Role in Brief:
Senior Strategic Leader, Armed Forces Recruitment
The Senior Strategic Leader operates as the account executive for EAB armed forces recruitment partners (clients). This hire will work directly with assigned partners as their most critical EAB point of contact to oversee all components of their recruitment marketing partnership with EAB. Core duties include executive relationship management, campaign strategy and oversight (including product portfolio optimization), renewal and cross-selling, and internal leadership. The Senior Strategic Leader is supported by an account manager who focuses on campaign execution and relationship management, as well as by a team of creative and technical team members who support campaign creation and tracking. The Senior Strategic Leader is critical to ensuring the achievement of business objectives as well as the long-term growth and success of the company via outstanding service, strong campaign results, and savvy customer retention skills.
This hire may be based in Richmond, VA or Washington, DC. This role is also open to remote employment within the continental United States.
Primary Responsibilities:
Executive Relationship Management
Establish strong relationships and trust with partners
Lead regular meetings and conference calls with partners
Deliver outstanding service and superior guidance and counsel
Collaborate and listen, building a customized and highly synergistic partnership
Campaign Strategy and Oversight
Develop a deep understanding of each partner’s goals, opportunities, and weaknesses
Advise partners on product optimization, strategic targeting, and creative execution
Ensure internal teams map strategies to partner goals and preferences
Systematically measure campaigns to identify opportunities and demonstrate effectiveness
Renewal Success
Develop thriving, successful, long-term partnerships
Properly align products, price, and strategy pillars to partner goals
Drive partnership growth through consultative processes and strategy
Meet overall renewal rate targets in support of larger business objectives
Team Leadership
Mentor and develop an account manager assigned to core team
Serve as a dynamic liaison between partners and in-house resources
Connect partner goals and mission back to EAB’s mission
Basic Qualifications:
Bachelor’s degree
5+ years’ experience in consultative, strategic, leadership positions managing accounts and/or relationships with key decision makers
Experience leading high-performing teams, coaching, and mentoring
Experience aligning strategic insights and solutions to client or partner goals
Ability to present to clients and colleagues EAB's commitment to forward-leaning, innovative strategies that successfully achieve their desired outcomes
Proven relationship building skills, collaboration/teamwork skills, and ability to influence for win-win outcomes
Relevant professional experience in armed forces marketing or recruitment
For Richmond, VA or Washington, DC based candidates - travel up to 20% (up to 30% travel for candidates based remotely)
Valid driver's license
Ideal Qualifications:
Graduate degree
7+ years’ experience in consultative, strategic, leadership positions managing accounts and/or relationships with key decision makers
EAB institutional knowledge and experience
Direct response marketing experience
Ability to approach situations in an entrepreneurial way and find opportunity for improvement/change
Ability to work independently and in a team environment and to plan, organize, set, and achieve priorities
Passion for both client success and tackling new and emerging opportunities
Proficient with Microsoft Office suite
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise
If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation:
The anticipated starting salary (base) range for this role is $75,000 - $115,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.
Benefits:
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Gender affirming care coverage
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one; learn more at eab.com/careers/benefits.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
