Job Information
REA Group Head of Channel Strategy in Richmond, Australia
Head of Channel Strategy
We're REA
REA Group (https://www.rea-group.com/) is not your average digital media business.
From our humble beginnings in a Melbourne garage more than 20 years ago, today REA Group is one of the great Australian start-up success stories. Spanning eight countries and with more than 1,400 people, we’re re-imagining what’s possible and delivering exceptional experiences to both our customers and consumers every day.
In Australia, our residential property platform, realestate.com.au, is the country’s leading place for property, news and inspiration. We also operate Australia’s leading commercial property site, realcommercial.com.au and the leading share accommodation site, Flatmates.com.au.
We’re excited by the future and how we can shape it. But we also know it’s important to remember where we’ve come from.
Where the team fits in
Channel Strategy is a pillar of the Customer Excellence team, which consists of Channel Strategy, GTM, Market Research & CX, Loyalty and Sales Learning and Development. Customer Excellence is a shared service function within the Customer group. The Channel Strategy team helps support REA effectively engage with a wide and varied customer set through across our channels.
We not only help support our sales teams via traditional sales operations, we also partner with marketing to power our non F2F channels, to ensure we are providing a best-in-class customer experience, no matter how customers do business with REA.
We leverage our data expertise to make sure we provide the best experience for our customers, anything from designing our sales incentives structure, sales capacity planning, embedding feature usage of products with customers and driving REA business priorities via our marketing channels. We own the performance tracking to make sure our products and sales team are delivering on our benchmarks of high performance, continually evaluating and making recommendations to shift the needle on core KPIs and drive positive revenue outcomes.
What the role is all about
The Head of Channel Strategy is a key senior role that drives both the long- and short-term channel strategies, ensuring our traditional sales functions and other channels are set up for success and our growth aspirations are achieved. By partnering with key stakeholders in Sales, Analytics, GTM, Loyalty and Finance, the role will be key to identifying areas of growth and optimisation. Being a master of prioritising the teams focus and influencing change across stakeholders will ensure deliverables are met and the team are empowered to think longer term.
Continually iterate and improve on customer segmentation model to ensure fit for use to drive desired business outcomes
Defining the overarching group omni-channel sales strategy to deliver our next wave of sales growth
Partner with the National Sales Directors to understand their markets, teams and build strong rapport and understanding of their needs – key conduit and relationship holder for the Sales Operations team functions
Drive strong connection between our business strategy to our omni-channel sales strategy, near term and long term, working closely with Customer Analytics, Product, GTM and Customer Lifecycle Marketing teams
Proactively identifying areas of growth, challenge market strategies and structure where necessary to facilitate that growth
Drive awareness of sales and customer insights to key stakeholders within the business
Be the guardian of sales capacity planning, providing leadership and key insights to inform GTM strategies and effectiveness
Own the data support required to execute on our customer campaigns that help achieve our growth aspirations
Closely partner with the platforms team to plan long term roadmaps and drive effectiveness of salesforce, in both sales process and product implementations
Be the eyes around corners, driving recommendations based on environmental, business or customer insight and factors
Champion a mindset of continuous process improvement
Establish a healthy work life balance for the team, and partner closely with Customer Analytics to drive efficiencies, and reduce overlap between teams
Build out a best-in-class Channel Strategy team with strong relationships and trust internally and externally
Who we’re looking for
Someone with a few runs on the board – prior leadership experience in the sales operations/ customer analytics space
Demonstrated experience in strategic planning, analysis and business planning
An established people leader with strong influencing skills
Exceptional communication skills, with experience partnering closely with senior leaders within Sales environments
A background in operational analytics and insights generation for commercial customer facing teams is desirable but not essential for this role
Great technical nous – the ability to communicate and partner with technical stakeholders to determine process and system improvements
The ability to synthesise and understand information from commercial, analytical and technical stakeholders in order to define and set priorities for the team
Looks at tricky situations through a solutions-focused lens
Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one!)
The REA experience
The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.
We offer:
A hybrid and flexible approach to working - https://rea.to/hybrid-working
Flexible parental leave offering for primary and secondary carers
Programs to support mental, emotional, financial and physical health & wellbeing
Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
Hack Days so you can bring your big ideas to life
Performance recognition programs because hard work should never go unnoticed
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?
