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Diageo Sales Specialist - RI & Northern CT in Rhode Island

Job Description :

Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.

Context/Scope:

To deliver excellent performance against the Diageo Beer Co portfolio through effective territory management in RI & Northern CT with key customers and local DBC agencies.

Execution Responsibilities:

  • Assist in the delivery of annual, quarterly and monthly execution targets for the assigned market

  • Establish and manage an agreed upon account universe to maximize sales opportunities in both On premise & Off Premise channels.

  • Negotiate and maximize Beer & PAB presence in the on and off premise channels using the Persuasive Selling and 8 Step sales models

  • Plan and manage trade A&P against proven growth drivers

People Management Responsibilities:

  • This role has no direct reports

  • This role will be responsible for working with two distributors, Diageo marketing and finance teams and relevant agency personnel (Inspira/MKTG) to achieve agreed upon goals

  • Reports to RI/CT Distributor Manager

Complexity of Role:

  • Own the performance in account universe against monthly KPI’s.

  • Set goals and measure performance in account universe using internal resources, ie. Annual Business Planning Tool, Quarterly Business Reviews, Monthly Communication Meetings, Distributor Scorecard, Local A&P ROI, Monthly Flash Depletion Reports,

  • Ability to work independently

Key Outputs:

  • Daily/Weekly account level Pre Plans

  • Develop account level goals for distribution, displays and programming activity.

  • Develop and Deliver the Guinness Quality and rate of sale programs in the On Premise

  • Influence and motivate wholesalers to execute against the key sales drivers by brand for the assigned territory.

  • Assist in the planning and execution of kick-off meetings for new innovation and programming initiatives as needed

  • Analyze on/off premise channels within territory to effectively plan and execute promotional activities

  • Identify local growth opportunities that tie into the monthly IBO’s

  • Provide grounded market insights including industry dynamics and competitive information

Qualifications and Experience Required:

  • Must be a self-starter with a proven track record in influencing others with the use of fact based selling. Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.

Knowledge:

Tier 1/major market wholesaler management; consumer need states; retail sales in chain grocery, independent liquor and on-premise; thorough understanding of wholesaler operations; proven influencing skills. Thorough understanding of competitive activity, market dynamics, and quality standards. Understanding and application of data analysis. Uses and executes metrics to measure performance

Skills:

Persuasive selling, negotiation; problem solving; planning/organizing; proficiency in Microsoft office; financial acumen; superior written and electronic communication; extreme abilities to influence internal and external stakeholders; possess a positive outlook; excellent negotiator; exhibits independence, resiliency and tenacity. Process oriented. Understands and applies interdependencies across functions. Self starter, forward thinking change agent

Worker Type :

Regular

Primary Location:

Off Site Rhode Island

Additional Locations :

Job Posting Start Date :

2024-05-09

Salary Range:

Minimum Salary:

$56700

Maximum Salary:

$94500

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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