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Economic Development Marketing Program Manager

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Class Title

Economic Development Marketing Program Manager

Class Code

9375

Salary

$85,342.40 - $111,862.40 Annually

• Definition

• Benefits

Classification Description Summary

Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.

SUMMARY DESCRIPTION

Under general direction, manages, plans, directs, supervises, creates, and coordinates the assigned programs and marketing operations of the Economic Development, Redevelopment, and Revitalization initiatives; performs a full range of responsible and varied professional, analytical, financial, systems, statistical, programmatic, marketing management, and other administrative analyses duties in providing responsible staff support; assumes responsibility for the management and administration of program/project activities; recommends action and assists in policy, procedure, work methods, and budget development and implementation for area of assignment; coordinates assigned activities with other divisions, outside agencies, and the general public; and provides a variety of administrative tasks in support of assigned area of responsibility.

Essential Functions

REPRESENTATIVE DUTIES

The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.

Develop, design, implement, and coordinate communication dissemination plans consistent with approved strategic direction. Recommend and assist in the implementation of goals and objectives; establish schedules and methods for providing public information services; implement policies and procedures.

Manage marketing initiatives in various executions including campaigns, press releases, graphic design, creative content, web site development, speech writing, strategic message development, and advertising.

Responsible for maintaining relationships with key stakeholders to identify economic development, redevelopment, and revitalization initiatives and programming; maintain strong working relationships with the business community and partnering government agencies; collaborate with the community to support cultural arts and sustainability initiatives and events to foster a vibrant arts community.

Coordinate and manage marketing projects, including websites, social media, newsletters, event promotions, email blasts, and video content focused on revitalization; support and assist in the creation of marketing material to community members, visitors, talent, businesses, and real estate investors; monitor, track and report on media relations; analyze program performance, results, and recommend implementation modifications to systems and procedures.

Maintain a high level of visibility for the community and redevelopment areas as related to revitalization efforts; present materials dealing with initiates related to program; gather and compile information, and conduct informational briefings as needed.

Provide assistance in resolving the more difficult operational and administration problems; identify problem areas and issues; plan, organize, coordinate, direct, and/or conduct administrative and/or management studies relating to the activities or operation of the assigned department, office, or program area; conduct complex surveys, research, and analysis on administrative, fiscal, and operational issues; determine analytical techniques and information-gathering processes and obtain required information and data for analysis; analyze alternatives and make recommendations regarding such areas as staffing, facilities, equipment, cost analysis, productivity, and policy or procedure modifications; discuss findings with management staff and prepare reports of study conclusions; oversee and assist in the implementation of recommendations.

Perform a range of duties involved in the identification, planning, development, and implementation of new and/or modified programs/projects that would promote and enhance the mission, goals, and objectives of the City; oversee or perform the necessary research and analysis to justify the appropriateness of implementing the proposed program/project; prepare presentation materials and background documentation; monitor project success using appropriate tracking and feedback systems.

Attend and participate in professional group meetings; stays abreast of new trends and innovations in the fields of business and public administration and issues related to field of expertise.

Participate in the budget development process and budget monitoring activities for assigned areas of responsibility; collect and analyze financial data; review and analyze budget requests and budget changes; make recommendations and obtains final approval for changes; create data tracking and reporting systems; monitor monthly status.

Identify and pursue grant funding opportunities to support revitalization efforts; monitor program compliance with laws, rules and regulations related to program services.

Perform related duties as required.

Minimum Qualifications

QUALIFICATIONS

The following generally describes the knowledge and ability required to enter the job and/or be learned within a short period of time in order to successfully perform the assigned duties.

Knowledge of:

Operations, services and activities of economic development, redevelopment, and revitalization programs.

Operations of graphic design programs, preferably with the ability to work in and design basic templates in Adobe Creative Suite.

Principles and practices digital marketing strategies, including email marketing targeting, media planning, and destination marketing.

Techniques and practices of organizing and coordinating programs, activities and special events.

Understanding and an appreciation of technology with an early-adapter philosophy.

New media practices.

Local community, particularly Downtown Reno, its history, and its business community

Techniques of speech writing and delivery including writing content for marketing materials, website content, press releases, and blog posts

Design, web, and multimedia software and applications, such as InDesign, Photoshop, Adobe Illustrator, Adobe Creative Suite, or similar.

English usage, spelling, grammar and punctuation including oral and written communication.

Operations of economic development, redevelopment, or revitalization functions.

Pertinent federal, state and local laws, codes and regulations.

Office procedures, methods, and equipment including computers and applicable software applications.

Ability to:

Coordinate and direct areas relate to program.

Recommend and implement goals and objectives for strategies and initiatives.

Interpret and explain department and City policies and procedures.

Edit and organize information into an appropriate format for presentation.

Research grant funding initiatives and the ability to navigate the grant application process.

Work without direct supervision, exercising independent judgment and personal initiative.

Respond to requests and inquiries from the general public.

Perform responsible professional work in a high-profile position dealing with topics under intense public and media scrutiny and respond rapidly and appropriately as needed.

Write, edit and format newsletters and articles.

Work in a team based environment to achieve common goals.

Coordinate multiple projects and complex tasks simultaneously.

Meet the physical requirements to safely and effectively perform the assigned duties.

Communicate clearly and concisely, both orally and in writing.

Establish and maintain effective working relationships with those contacted in the course of work.

Education and Experience Guidelines

Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

Education/Training:

A Bachelor’s degree from an accredited college or university with major course work in marketing, communication, journalism, business administration, urban planning, or a related field.

Experience:

Three years of experience in marketing, economic development, urban planning, public relations, journalism, communication, media coverage or a related field.

License or Certificate:

Possession of an appropriate, valid driver's license.

Supplemental Information

PHYSICAL DEMANDS AND WORKING ENVIRONMENT

The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Environment: Work is performed primarily in a standard office setting with some travel to different sites and locations; occasional exposure to outside weather conditions; incumbents may be required to work extended hours including evenings and weekends

Physical: Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; operate media equipment; and to verbally communicate to exchange information.

Please use this Health and Welfare Benefit Link (http://www.reno.gov/government/departments/human-resources/benefits) to learn more about the City of Reno's great employee benefit plans and wellness programs.

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