Job Information
Reno Behavioral Healthcare Hospital Community Liaison in Reno, Nevada
To build a constituency of support for the hospital and facilitate the hospital’s ability to meet the public’s needs, hospital’s publics (physicians and their office staffs; community residents, schools, churches, and civic groups; area employers; legislators; other health-care and human-service providers; and media) in addition to seeking collaborative opportunities to improve the quality of life of residents within the hospital’s service area.
KEY RESPONSIBILITIES:
Executes marketing plans and programs implemented by the Director of Business Development to ensure the profit growth and expansion of the organizations’ products/services.
May support facilities as liaison with external entities that influence organization’s services, programs, and facilities.
Maintains relationships and secures competitive information on products and services in order to maintain and develop market share.
Executes communication strategies, plans and materials consistent with the organization’s marketing image.
Consults with Director of Business Development in order to maintain a consistent public image.
Represents the organization at major public events.
Supports the organization’s strategic business development efforts.
Embraces the organization’s public relations effort.
Conducts market research, analysis, and reporting activities relevant to the organization’s mission, philosophy and goals.
Upholds the Organization’s ethics and customer service standards.
Participates in activities which enhance professional growth and development.
This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of Reno Behavioral Healthcare Hospital.
Additional responsibilities regarding digital aspect of position:
Graphic Artist: Designs in-house and external marketing collateral that supports the DPBHH branding to include, but not limited to: newsletters, fact sheets, email campaigns, social media posts, brochures, display advertisements for publications and social media, logo/branding development, PowerPoint presentations, business cards, posters, manuals, patient forms and event T-shirts. This may also include copy writing, press releases and photographing events for promoting events and to use in social media and print.
Event coordinator: Utilizes call-to-action marketing in print, social media and networking to help increase public awareness about city-wide events. Supports the community liaison team by contributing creative theme ideas, collect vendor bids and help coordinate events. Includes design and implementation of an invitation email campaign to assigned demographic; signage/posters using graphics for the themed event; contact community resources that could benefit by collaborating with the event to help drive traffic and increase attendance; design giveaway materials for display advertising items such as water bottles, t-shirts; meet and greet guests and provide an ambassador, professional representation of DPBHH; support setting up and tearing down the event; follow-up with contacts and add to email client base and send a thank you email to those who attended.
Website: Supports event updates and community recap information; copy content; provide professional high-end images that can also be used in print; support writing blog content to sustain the SEO algorithm for better optimization.
Coordinates and handles the GetMoreReviews.com app to post positive reviews on the DPBHH website and social media.
Provides all marketing material in both English and Spanish.
Requirements
Knowledge and Experience:
Bachelor’s Degree in Marketing, English, Journalism, or other related discipline.
Three to five years’ experience in community development, public relations/corporate and crisis communications.
A proven record of developing and evaluating effective marketing campaigns.
Valid Nevada Driver’s License
Valid car insurance
Familiarity with continuum of care and clinical terminology
All direct patient care staff will be trained in BLS (CPR), which must be renewed every 2 years.
All staff, both clinical and non-clinical, will be trained in CPI as part of their orientation. All direct patient care staff will be retrained every year
Skills and Abilities:
Effective oral and written communications.
Knowledge of local, state and federal political processes.
Knowledge of patient rights and laws pertaining to mental health.
Knowledge of printing procedures, graphic arts, photography, and desktop publishing.
Proficiency with software and/or equipment. (Microsoft Office applications including Outlook, Word, Excel and PowerPoint)
Strong organizational skills with ability to prioritize projects, work relatively independently, manage multiple tasks, and meet deadlines.
Strong interpersonal skills. Ability to work with people with a variety of background and educational levels.
Good judgment, problem solving and decision-making skills.
Demonstrated commitment to working collaboratively as well as possessing the skills to lead, influence, and motivate others.
Ability to work in a fast-paced, expanding organization.
Ability to drive during day and/or night hours.
Reliable vehicle to use during work hours.
Physical Requirements:
While performing the duties of this job, this position is frequently required to do the following:
Communicate effectively in person or via telephone in a manner which can be understood by those with whom the person is speaking, including a diverse population.
Give and follow verbal and written instructions with attention to detail and accuracy.
Perform complex mental functions and basic arithmetic functions; interpret complex laws, regulations, and policies; collect, interpret, and/or analyze complex data and information.
Minimum standard of visual acuity with or without correction.
Coordinate multiple tasks simultaneously.
Reach forward, up, down, and to the side.
Ability to stoop, bend and lift.
Ability of hand and finger dexterity (pick, pinch or type and grasp)
Drive, sit and/or stand for minimum periods of one hour or more at a time and come and go from the outside to inside areas repeatedly throughout the day.
Frequently exposed to temperature changes due to environmental conditions as the work requires transferring from inside to outside temperatures.
Frequently exposed to high outside heat temperatures.
Lift up to twenty (30) pounds, exert up to 100 pounds of force occasionally, and/or up to 30 pounds of force frequently.
Benefits
We proudly offer the following benefits available 1st of the month following just one month of employment:
Competitive rates
Tuition reimbursement
Comprehensive package of benefits to include:
Medical
Dental
Vision
Life, Pet, Identity Theft Insurance
401k
Generous paid time off
Short Term and Long Term Disability
