Job Information
Bucher & Christian Consulting, Inc. dba BCforward (BCF) Marketing Product Manager in Redmond, Washington
BCforward is currently seeking a highly motivated Marketing Product Manager Professional Job for an opportunity at Remote - local to WA (able to come into office once a month at Redmond WA 98052)! Position Title: Marketing Product Manager Location: Remote - local to WA (able to come into office once a month at Redmond WA 98052) Anticipated Start Date: ASAP Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date. Expected Duration: Contract of 17 Months Job Type: Contract and Remote Pay Range: $75 - $80/hr. on w2 Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.). Job Description: Summary: The Commercial Digital Experiences team is a digitally centric B2B performance marketing group. Our focus is on delighting customers with relevant, timely and personalized communications to enhance their purchasing decisions, foster enthusiasm for and maximize the value of client products and services. This Senior Digital Experience Manager is at the forefront of determining how we create world-class customer journeys across digital marketing channels and leveraging artificial intelligence (AI). Your focus will be to determine the best moments that matter for customers while helping to promote B2B products, specifically Windows Pro. You will also need to share results with our business stakeholders and leadership while achieving key performance results related to driving customer conversion, engagement, and retention across the funnel. This role is an opportunity with high impact and visibility, and you will play a key role in building relationships with customers, improving products, and ensuring that our customers have a connected experience wherever they are. Job Responsibilities: * Create and revise customer-first strategy for holistic customer journey across a variety of our commercial products. * Own the all-up marketing strategy - setting the customer-first strategy for a holistic customer journey across the funnel. * Lead the Commercial Integrated Marketing Pod that brings together strategy, execution, and experimentation across performance marketing channels. Create plans across Pod (learning plan, all up calendar, etc.) and cross-Pod initiatives (ex. multi-product promotion aligned to the customer journey). * Own setting the organization's annual forecast/goals, managing to meet or exceed targets, and own all communication and narratives back to business and product stakeholders and leadership within marketing and engineering on performance. * Forecast metrics in partnership with analytics team and digital marketing channel leads and execute to meeting targets. * Create MBR content to share with partners, stakeholders, and leadership. * Collaborate with digital marketing channel leads (e.g., paid, email and in-product) and contribute in partnership with execution team. * Lead and participate in pilots on support innovation and improvements. * Act as a SME on both customer insights and business insights for Windows Pro within the organization. * Embody our culture and values. Skills: * Communication - Verbal and written communication skills, negotiation skills, customer service and interpersonal skills. * Analytical and creative thinking - understanding customer problems and perspectives, collecting and analyzing customer data to improve experiences. * Customers experience analysis - mapping, measuring, and optimizing touchpoints, channels and emotions from awareness to loyalty. * Customer experience (CX) design - creating seamless, memorable customer interactions To view the full job description,