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Robert Half Content Manger in Raleigh, North Carolina

Description

Roles and Responsibilities:

  • Writing and producing for various marketing projects, including regular blog posts.

  • Creating SEO content for blogs (2-3 weekly), lead content (2-3 monthly), landing pages, LinkedIn articles, videos, and other social media posts.

  • Producing emails, newsletters, and sales pitch decks.

  • Promoting content through social media channels such as Meta, Twitter, LinkedIn, etc.

  • Creating, maintaining, and executing content calendars, as well as scheduling content releases.

  • Growing subscriber-based accounts.

  • Working with HubSpot for website content and design refinement, as well as for creating marketing campaigns (email, video, social media, etc.)

  • Utilizing Vidyard to update and maintain the video library.

  • Gathering data from HubSpot, Vidyard, and Google Analytics for performance evaluation.

  • Tracking, measuring, and reporting on content effectiveness.

  • Collaborating with Jeff and the design team to create engaging content.

  • Managing web content within the team, acting as a leader of the process.

    Requirements

Qualifications:

  • Proven experience in content creation and effective SEO strategies.

  • Familiarity with Blogging and Lead Content creation.

  • Expertise in using social media platforms for content promotion.

  • Familiar with managing and executing content calendars and schedules.

  • Experience growing subscriber-based accounts.

  • Proficiency in working with HubSpot for website content and design refinement and creating marketing campaigns (email, video, social media, etc.)

  • Experience using Vidyard for video library maintenance.

  • Skilled in gathering and analyzing data from HubSpot, Vidyard, and Google Analytics.

  • Able to track, measure, and report content effectiveness.

  • Previous client-facing experience, ideally within the automotive industry.

  • Ability to work independently and drive processes forward.

  • Strong collaboration skills, proven through prior experience working with design teams.

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .

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