Easter Seals Jobs

Senior Manager, Marketing, Taste, Texture & Health

Plainsboro, NJ, US

Hybrid

Are you passionate about shaping the future of food & beverage? Join us as a Senior Marketing Manager, in the dynamic flavor industry. Drive brand presence and business growth through strategic marketing initiatives and impactful communications. Shape a successful career with us while making a significant impact in a thriving market.

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work to not only benefit our People, Customers & Communities but also drive value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

Your key responsibilities:

• Market Analysis and Consumer Insights

• Identify and analyze market trends, consumer preferences, and competitor activities to uncover opportunities.

• Conduct gap analysis and gather market intelligence to address future needs.

• Define target customer segments and understand their behaviors and preferences.

• Insight-Driven Digital and Content Strategy

• Support the digital marketing team by crafting compelling stories aligned with brand goals.

• Develop content strategies that reflect emerging consumer and market trends for impactful engagement.

• Strategic Marketing and Innovation

• Develop and execute comprehensive marketing strategies in collaboration with cross-functional teams.

• Leverage insights to drive innovation, contribute content, and promote technologies and value propositions.

• Translate client briefs into actionable strategies that deliver measurable results.

• Customer Engagement and Presentations

• Create visually engaging and impactful presentations that align with customer goals.

• Enhance customer relationships by identifying potential business opportunities and aligning with their strategic objectives.

• Support content development for digital marketing campaigns to resonate with targeted audiences.

• Product and Brand Development

• Collaborate with Business Units and Product Development teams to create new product concepts that address market demands.

• Contribute to the brand value proposition by ensuring consistent messaging and enhancing the demo experience.

• Cross-Functional Collaboration and Leadership

• Partner with Sales, Business Units, and Creative teams to meet customer needs and financial targets.

• Serve as a mentor to junior team members, fostering growth and development within the team.

We bring

• Empowerment to make meaningful contributions while upholding ethical standards.

• Recognition and celebration of your efforts and accomplishments.

• Opportunity to build a career making a significant impact on billions of lives, with the freedom to shape your own path.

• Dedication to creating better futures for customers, communities, people, and the planet.

• Responsibility and accountability in living company values and driving sustainable solutions.

You bring

• Education: BA/BS in Marketing or a related field.

• Experience: Over 8 years of experience in Marketing and/or Consumer Insights.

• Industry Knowledge: In-depth understanding of the beverage category and consumer trends. Flavor and/or Ingredient experience preferred.

• Communication Skills: Exceptional communication, presentation, and organizational skills. Proficient in written and spoken English with a proven ability to present in an engaging manner.

• Team Collaboration: Ability to work effectively in a collaborative, cross-functional team environment. Advocate for teamwork to drive improved outcomes, increase productivity, and promote a positive culture.

• Business Acumen: Strong understanding of how CPG companies approach innovation, the marketplace, competition, and brand development.

• Analytical Skills: Proficient in market research and data analysis.

• Project Management: Demonstrated ability to drive excellence in project execution to achieve goals and deliver results.

• Creativity: Proven ability to think creatively with a strong curiosity to drive new ways of working.

• Technical Skills: Proficiency in Microsoft Office applications (Excel, Word, PowerPoint).

• Travel: Willingness to travel up to 25%.

dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there’s a place for everyone at dsm-firmenich.

As a committed equal opportunity employer, we ensure our recruitment practices are inclusive and fair. We encourage the recruitment of a diverse workforce, representative of the communities in which we work, by using inclusive language, diverse interview panels, diversified sourcing strategies. Selection is based on qualifications, competency, experience, performance history and fit with the team to advance fair and equitable opportunity.

Employment decisions are based upon job-related reasons regardless of an applicant's race, color, ethnicity, national origin, religion, gender, gender identity or expression, sexual orientation, age, disability, backgrounds, genetic information, protected veteran status, or any other status protected by law.

We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know.

As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people.

Please note this is a direct search led by dsm-firmenich. We only accept applications from candidates, not from agencies nor subject to agency’s fees, percentages or similar.