Job Information
Publicis Groupe Creative Director, Copy in Philadelphia, Pennsylvania
Company description
Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network,
Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth| Twitter: www.twitter.com/digitas_health
Overview
The Associate Creative Director (ACD) is responsible for leading the creative work that is produced on two or three accounts, depending on the account size. This leadership role includes assigning teams, inspiring those teams to consistently product exceptional concepts and final work, and working closely with account management to ensure that our clients are satisfied with the quality of our creative work, the value of our services, and our responsiveness to their needs.
Responsibilities
Specifically, the ACD, Copy has the following responsibilities:
Creative/Hands-on Work (40%)
Help develop and review creative briefs that provide strategic insight and creative inspiration
Work with ACD, Art to produce standout and strategically focused concepts and campaigns
Take on appropriate projects and own them, start to finish
Manage and work independently, under tight deadlines, while juggling multiple projects
Estimate copy hours
Participate in client meetings
Lead concept presentations
Attend market research as appropriate
Share responsibility with planning to shape strategic branding
Management (30%)
Assign creative teams best suited for each project based on ability and workload
Manage workloads to maximize productivity of the copy team, ensuring that everyone is busy and billable
Work closely with art, editorial and traffic departments to ensure that deadlines and budgets are met
Provide written and face-to-face feedback for annual performance reviews, as well as ongoing feedback throughout the year (written when requested)
Identify and Interview prospective creative candidates
Leadership (30%)
Become the creative voice for your accounts
Develop good relationships with your clients
Work with account management to grow our business at existing clients
Work with creative management to address performance, workflow, and quality issues and develop long-range plans for the creative group
Lead the creative teams in development of concepts and execution of all projects
Assure that all copywriters are trained and, where needed, mentored to maintain the standards and expectations of the agency and the client, and to meet their own career goals
Demonstrate to clients that you understand their products and marketing challenges and are responsive to the strategic and creative needs
Represent the agency at client meetings and social events as appropriate
Qualifications
10+ years agency experience
1+ years pharma agency experience
BA degree (Advertising, Communications, Fine Arts or related field preferred)
Broadcast experience
Launch experience
A proven track record of creative ability and judgment, successful client contact experience, the ability to work collaboratively with account management, excellent presentation skills, successful experience in managing creative teams and multiple accounts, and the commitment to go the extra mile in time and effort to produce the very best work
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
