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Summary About the Position: Serve as the Public Affairs Specialist for the Deputy Chief of Staff, G1. This position is located in Arlington, VA. Responsibilities Research, develop, plan, direct, and execute a social media outreach campaign to support telling the Army story in the effort to promote understanding of the complex range and scope of the U.S. Army. Plan content and oversees design of multimedia communications strategies, packages, and products for public release. Plan, conduct, and coordinate the U.S. Army Social Media Program including Facebook, Twitter, Instagram, Youtube, Flickr, Google+ and other social platforms as they arise. Analyze information needs of the public and of special interest and demographic groups and develops effective methods of meeting these needs. Serve as a consultant and advisor to the DCS, G-1/ASA M AND RA (Manpower and Reserve Affairs) on all public information (internal and external), public affairs, planning and operational matters. Provide advice, assistance and direction to MACOMs and Army Public Affairs personnel worldwide on the planning and execution of information campaigns within assigned account areas. Requirements Conditions of Employment Qualifications Who May Apply: Only applicants who meet one of the employment authority categories below are eligible to apply for this job. You will be asked to identify which category or categories you meet, and to provide documents which prove you meet the category or categories you selected. See Proof of Eligibility for an extensive list of document requirements for all employment authorities. 30 Percent or More Disabled Veterans Current Department of Army Civilian Employees Current Department of Defense (DOD) Civilian Employee (non-Army) Domestic Defense Industrial Base/Major Range and Test Facilities Base Civilian Personnel Workforce Interagency Career Transition Assistance Plan Land Management Workforce Flexibility Act Military Spouses, under Executive Order (E.O.) 13473 Non-Department of Defense (DoD) Transfer People with Disabilities, Schedule A Priority Placement Program, DoD Military Reserve (MR) and National Guard (NG) Technician Eligible Priority Placement Program, DoD Military Spouse Preference (MSP) Eligible Priority Placement Program, DoD MR and NG Preference Eligible Tech Receiving Disability Retirement Priority Placement Program, DoD Retained Grade Preference Eligible Veterans Employment Opportunity Act (VEOA) of 1998 In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Additional information about transcripts is in this document. GS-12 Specialized Experience: One year of specialized experience which includes: presenting informational material to achieve understanding of various points of view or concepts; implementing information gathering techniques in analyzing public reaction to information programs; and developing recommendations for management in improving the agency's communication with the general public and specialized groups. This definition of specialized experience is typical of work performed at the next lower grade/level position in the federal service (GS-11). GS-12 Time in Grade Requirement: Applicants who have held a General Schedule (GS) position within the last 52 weeks must have 52 weeks of Federal service at the next lower grade or equivalent (GS-11). GS-13 Specialized Experience: One year of specialized experience which includes: preparing strategic communications plans and products; integrating multiple media and social platforms to promote an organization's mission; and coordinate with external stakeholders to carry out communication activities. This definition of specialized experience is typical of work performed at the next lower grade/level position in the federal service (GS-12). GS-13 Time in Grade Requirement: Applicants who have held a General Schedule (GS) position within the last 52 weeks must have 52 weeks of Federal service at the next lower grade or equivalent (GS-12). Management may select at any of the grade levels announced. This recruitment provides promotion opportunity to the target grade of the position without further competition when selectee is eligible and recommended by management. Duties described reflect the full performance GS-13 level. If not selected at the full performance, duties will be performed in a developmental capacity under close supervision. You will be evaluated on the basis of your level of competency in the following areas: Communications and Media Planning and Evaluating Strategic Thinking Education Some federal jobs allow you to substitute your education for the required experience in order to qualify. For this job, you must meet the qualification requirement using experience alone--no substitution of education for experience is permitted. Additional Information Male applicants born after December 31, 1959, must complete a Pre-Employment Certification Statement for Selective Service Registration. You will be required to provide proof of U.S. Citizenship. One year trial/probationary period may be required. Direct deposit of pay is required. Selection is subject to restrictions resulting from Department of Defense referral system for displaced employees. If you have retired from federal service and you are interested in employment as a reemployed annuitant, see the information in the Reemployed Annuitant information sheet. This is a Public Affairs and Communications Media Career Field 22 position. Multiple positions may be filled from this announcement. Salary includes applicable locality pay or Local Market Supplement. Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government interest. May work weekends and holidays.