Job Information
General Motors 2025 Co-op Marketing Data Insight Specialist in Oshawa, Ontario
Job Description
Work Arrangement:
Hybrid : This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Center/ Markham Elevation Center, 3 times per week, at minimum [or other frequency dictated by the business].
The Role:
The Marketing Data Insight Specialist will assist the Brand Marketing teams with identifying key trends and data insights to assist with process improvements and help them make informed decisions to optimize marketing and retail strategies. This position is a true cross functional learning opportunity. An analytic skill set is required for this position to assist with outlining common themes with multiple data sets.
Key Responsibilities:
Retail Planning Process Improvement and Automation:
Identify, develop and implement automated solutions to streamline incentives planning
Integrate competitor data into the retail planning process to enhance strategic decision-making
Develop machine learning based algorithms to predict incentive/sales/inventory trends
Marketing Telemetry Data and Segment Assessments Analytics:
Analyze marketing data from various sources (internal and external) to extract meaningful insights and provide actionable recommendations to develop pricing, incentives and marketing strategies
Develop and maintain marketing dashboards and reports to understand different customer segments and their behaviors
Required Qualifications:
Pursuit of a Bachelor's (2nd, 3rd, or 4th year) or Master's degree in the following areas: Mathematics, Science, Data Analytics, Computer Science, Computer Engineering, Software Engineering
Eligible to work full-time (40 hours per week) in Canada and for 12-month term (3 consecutive semesters)
Highly developed analytical skills in order to contribute in the investigations and business decisions
Ability to work independently, navigate multiple systems and develop solutions
Preferred Qualifications:
Programming languages (Python, R, etc..)
Database and reporting skills (Power BI, SQL, etc..)
Completed courses in statistics and/or machine learning
Desired Skills:
Communication skills with the ability to distill complex subjects to a wider audience
High level of integrity, ability to deal with ambiguity, takes initiative/self-directed
Evidence of strong character with integrity, honesty, accountability and trust
Consistently demonstrates innovative thinking that is customer-centric
Excellent project management skills and the proven track record to manage numerous projects at any given time
Possess strong organizational and problem-solving skills
Fundamental digital literacy including advanced knowledge of Microsoft products with emphasis on Excel, Powerpoint, and Power BI
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP
TO APPLY FOR THIS POSTION YOU MUST APPLY HERE AND APPLY THROUGH YOUR SCHOOL’S ONLINE SYSTEM AS REQUIRED
NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM’S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA.
Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.
For more information about GM Canada, visit our website at www.gm.ca/careers
General Motors of Canada values diversity and is an equal opportunity employe
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statement
Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
Our Company (https://search-careers.gm.com/en/working-at-gm/)
Our Culture
How we hire (https://search-careers.gm.com/en/how-we-hire/)
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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