Easter Seals Jobs

Director, Social Media USA, Remote Director, Social Media Your goal - to help and better the lives of students. Why you'll love this role We're looking for an innovative, culture-obsessed candidate who can support the Brand Marketing team in meeting our goals for engagement, community growth, and a deeper relationship with Students. As the Director of Social Media, you will work under the supervision of the Head of Brand, and support activity across all Chegg social platforms, with a focus on our priority channels: TikTok, Instagram, and YouTube. You'll be given license to start from scratch, and build a vision for this brand in Social from the ground up, balancing the essentials of social Brand Hygiene (Community Management guidance, Channel strategy, etc), through to culture-forward and topical content and trend-jacking that will put Chegg front and center with our target audience. This role will be a valuable conduit and connection to what our Students are doing, and what they actually care about. What you'll do * Responsible for developing a vision and strategy for Chegg's Social presence, laddering up to our brand and business goals. * Responsible for delivering a social-first approach to Chegg's channels through engaging, timely and well-executed content that people want to see and share with their friends. * Will lead the messaging and content strategy to support company initiatives (campaigns, new product features, partnerships, leadership news, etc.) * Will manage all social media content calendars and will be responsible for the proactive ideation and creation of content * Ownership and oversight of weekly, monthly, and quarterly analytics reporting, providing clear insights to working teams, setting realistic project goals, and creating up-to-date benchmarking for cross-functional stakeholders * Work cross-functionally to support extended Chegg teams with their messaging goals. This may include Public Relations/Comms, Product, Customer Service, and Operations. * Will work closely with our Creative partners, ensuring our brand voice is consistent. * Will educate the working team on evolving best practices across all social media platforms (YouTube, Instagram, TikTok, Twitch, X, Facebook, LinkedIn, and Discord) * Will oversee a Social Media associate, and manage and mentor them. About you * 6- 8 years of demonstrated social media leadership experience at a major brand or creator account. Preferred industries are tech, lifestyle, or services, with a focus on youth audiences. * You're chronically online with a strong pulse of trends across both general and niche audiences * Video portfolio that includes long and short-form content * Video production experience and are deeply familiar with editing and creator tools for social platforms * Ability to work and create against a high-output content strategy * Deep understanding of key short-term and long-term KPIs and measuring social success * A proficient writer with a strong understanding of how audiences speak on the internet; a written test will be required * Passionate about current culture: sports, fashion, entertainment, music, and art * Bachelor's degree is preferred in Communications, English, Business, Sports Marketing, or related field Nice to have skills * Content-minded individual who can ideate and execute * Up to date on new platform features/tools, algorithm changes, and platform news. * Data-first thinker with an always-on pulse of what's working, what's not, and the ability to explain why. * Adapt to change easily and provid To view the full job description, https://www.aplitrak.com/?adid=YmJnZW5lcmljLjMwMTI2Ljg3NjlAY2hlZ2djb21wLmFwbGl0cmFrLmNvbQ{nofollow"="" target="_blank" rel="noopener"}">cl