Job Information
News Corp Australia The Australian and Prestige - Product - Digital Lead in NSW, Australia
What’s the role?
In this rolle you will:
Drive revenue growth across masthead products, digital platforms, and brand partnerships
Implement profitable product and digital strategies for client initiatives.
Deliver marketing solutions to connect clients with audiences and promote brand adoption
Key Responsibilities:
Financial
Key revenue objective is to drive revenue into digital platforms across The Australian and Prestige,
Implement commercial solutions to meet budgets and track revenue, profitability, and market share.
Address revenue gaps, support diversification through digital, content partnerships, and events, and assist in revenue forecasting and market analysis.
Operational
Promote brand advocacy and share product knowledge across frontline sales teams.
Execute advertising strategies for The Australian and Prestige, collaborating with tech, client, and editorial teams.
Drive brand growth initiatives, develop campaign roadmaps, and maximise audience engagement on limited budgets.
Ensure ad formats and packages meet market needs and align with the ad product team, adtech ad ops teams and lead new product development. 3
People
Build strong relationships with product, sales, editorial, and marketing teams.
Foster a high-performance culture and train teams on brand, commercial models, and digital strategies.
Pursue and nurture partnerships and sponsorships that align with brand values.
Success Measures:
Develop and commercialise innovative product and digital solutions.
Execute brand and audience growth strategies effectively.
Achieve revenue goals for The Australian and Prestige titles, category, and digital products.
Ensure ROI on sponsorships and partnerships and accurate revenue tracking.
Who are you?
Experience in client business acquisition, digital strategy, and commercial solutions.
Strong knowledge of digital media trends and audience growth strategies.
Effective negotiation, relationship-building, and revenue strategy skills.
Organised, detail-oriented, with multi-tasking capability.
Excellent communication, storytelling, and strategic skills.
Proactive, resilient, and collaborative mindset focused on results.
Have an In - depth understanding of media trends and digital advertising.
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
Exclusively ours - Access to publications and products from across the News Corp family
Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
Financial wellbeing - Support on making the most of your money
Perks & discounts - Exclusive offers across a range of products and services
Giving back - Make a difference to our communities.
Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms
Who are we?
We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products – more than any other media group in Australia.
What’s next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
Category:
The Australian & Prestige
We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.
Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
