Job Information
Publicis Groupe Vice President, Digital Investment in New York, New York
Company Description
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Job Description
The Vice President, Integrated Investment will be responsible for activating digital and video strategic plan development and all aspects of implementation.
Role Objectives:
Assist with planning and implementation for client accounts across digital and traditional media
Plays a leading role in all aspects of campaign management including vendor liaison and reporting
Training/Support of junior team in billing, reporting, trafficking, analytics and research
Assist in presentation of data, insights and media to clients
Intimate knowledge of consumer habits & touchpoints, i.e. digital, social, video
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
Draw actionable insights based off syndicated data, Nielsen, ComScore
Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
Create dynamic presentations that effectively communicate to our clients
Maintain a knowledge of all ad serving platforms
Prepare and deliver buying and or digital trafficking specs and guidelines
Continuously search for opportunities to be positive and to share the positive side to every situation
Qualifications
10+ years of digital and video media buying/planning experience
Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
Must have strong analytical, research, and quantitative skills
Must be hard-working, resourceful and thrive in a fast-paced environment
Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
Experience with upfronts
Experience with Prisma and DCM preferred
Experience with Research tools such as Nielsen, comScore preferred
Additional Information
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $143,000-$225,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/26/2024.
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