Job Information
Publicis Groupe Supervisor, Programmatic in New York, New York
Company Description
About Zenith:
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands
Job Description
Overview:
The Precision team is Zenith’s in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies.
The Supervisor oversees the development and execution of programmatic campaigns across multiple channels within Zenith’s Precision team. They must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.
The Supervisor will possess the technical skills to flawlessly execute high-profile programmatic campaigns, employ best practices, and as the direct supervisor of junior-level programmatic buyers provide constructive critiques about campaign design in order to exceed client objectives. The Supervisor owns planning activities for complex or large-spend campaigns, and is responsible for generating insights while driving learnings across the full suite of the client’s digital activities.
As the day-to-day point of contact for Strategy and Activation colleagues within Zenith, they own the development of programmatic education for clients, internal and external status documentation, and facilitates discussion during client meetings when strategy or campaign insights are being presented.
Alongside the Associate Director, the Supervisor will be tasked with innovative thought leadership around audience strategies, channel adoption, data applications, and campaign optimization. To achieve this, the Supervisor will also be asked to build strong relationships and establish clear lines of communication with ad tech partners in the industry.
Responsibilities:
Direct and manage the daily workflow of all Precision campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
Exposure to and activation experience of Private Marketplaces (PMP)
Review client deliverables for quality and ensure that any recommendations are sound and viable
Understand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Monitor and report on campaign performance in collaboration with the Analytics team
Lead monthly campaign billing and forecasting exercises for senior management
Adopt established account management standards and enhance campaign best practices
Maintain accountability for QA procedures across upcoming and live campaigns
Assist in training, mentoring, and developing team members on technology and addressable media concepts
Assist in the growth of junior team members through regular 1:1 meetings, identifying career development opportunities, being a sounding board for questions, etc.
Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
Foster strong communication and collaboration within the team and the agency
Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
Experience with CPG, Retail, Telco and/or Finance clients highly desirable but not required
Qualifications
Minimum Qualifications:
Four-year college degree
Understanding of media planning & buying elements
Strong analytical and mathematical skills
Excellent communication and writing skills
Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
3+ years of integrated experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying
Proficiency in programmatic buying and experience should include technologies such as Turn, DoubleClick Bid Manager, TTD, AOP, AAP and Google Ads
Proficiency in Microsoft Office solutions including advanced Excel and PPT skills
2+ years with increasing levels of responsibility within an agency or media company
People management experience, managing 2+ reports in an account management/client services team is desired but not required for the right candidate
Additional Information
Veterans encouraged to apply.
Compensation Range: $70,000 - $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/22/2024.
All your information will be kept confidential according to EEO guidelines.
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