Job Information
Shake Shack Social Media Community Manager in New York, New York
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
Shake Shack is looking for an experienced Social Media Community Manager to join our Social Team! This person will be the eyes, ears and voice of Shake Shack on social media, cultivating an active and engaged digital community, while also representing the voice of the guest internally. Core responsibilities include monitoring and interacting with fans across all social media channels, managing the social arm of our hospitality te am, identif ying social trends and pertinent conversations to inform social content and strategy, cultivating relationships with potential influencers and performance reporting.
This role is highly collaborative and will report directly to the Sr. Social Media Manager. Our ideal candidate is food, pop culture, and community-obsessed with a team player attitude, a strong sense of creativity, excellent communication and writing skills, and is a multi-tasker that will hit deadlines in a fast-paced environment.
This position is based in our New York City office and expected to be in the office Tuesday through Thursday of each week.
Key Responsibilities
Lead proactive and reactive engagement strategy across social media channels including Instagram, Facebook, Twitter, TikTok, YouTube, and LinkedIn to harness the power of our digital community, gain insights, and connect with guests , fans, and critics
Monitor relevant conversations and engage with guests to enhance brand reputation and drive advocacy
Identify trends, opportunities, and ideas to support development of content strategy
Identify opportunities to surprise, delight, and show our community members how much we appreciate them
Source potential influencers and creators for team to partner with
Support influencer post tracking
Source UGC and community stories for content and surprise and delight opportunities
Monitor social media channels outside of standard work hours (evenings and weekends) in partnership with hospitality team
Partner with h ospitality team as primary marketing contact
Lead the revamp and standardization for engagement responses and guidelines for frequently asked questions and new product launches
Provide and execute 360 community support plans for launches/activations
Share community insights with marketing team and larger team when necessary ( e.g. new menu item feedback)
Engage with PR team for real-time crisis management
Skills & Knowledge
Excellent communication and interpersonal skills
Passion for food, hospitality and the overall guest experience
Ability to write and edit communications and articulate the brand voice in a creative, compelling, and witty manner
Finger on the pulse of culture
Strong attention to detail and a knack for problem solving
In-depth knowledge of relevant and upcoming social media platforms , and how each can be leveraged in different scenarios
Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
Experience
Bachelor’s degree
3 - 5 years of relevant experience in social media marketing
Experience in community management function
Experience working with community management tools including Sprinklr, Sprout Social, etc.
Benefits
Medical, Dental, and Vision Insurance
Transit Discount Program
401K Plan
Paid Time Off Program
Flexible Spending Accounts
Employee Dining Program
Referral Bonus
Online Training Program
Career Development
Corporate Fitness Discount Programs
Choice of Global Cash Card or Direct Deposit
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
We look forward to hearing from you!
