Job Information
Publicis Groupe Senior Analyst, Commerce Media in New York, New York
Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
We’re looking for an outstanding Sr Analyst —someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Retail Media Network (RMN) experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
As a Sr Analyst , you’ll be responsible for campaign management activities such as search and/or display campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.
You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.
Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Citrus and Criteo, etc.
Responsibilities
Day to day your role includes:
Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
Ensuring that media deliverables meet and align with client goals and objectives
Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
Providing creative solutions to client challenges
Direct oversight of Analysts and supporting their growth and professional development
Understanding big picture implications and how insights can be applied in other programs and environments
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Developing and maintaining quality control procedures for campaign implementations
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Adopting established account management standards and program management best practices
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Active knowledge sharing with capability and broader agency
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Support Manager in monthly, QBR, MMM reporting deliverables
Outside of day-to-day
Keep up to date on industry trends and send highlights to greater team when applicable
Handle ad-hoc reporting requests as they come through
Qualifications
2 to 4 years of digital media experience, 1+ years of SEM/RMN/Shopper Marketing experience
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, Instacart and Citrus etc. search and display experience preferred)
Keen attention to detail and an analytical approach to achieving objectives
An understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel).
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
Willingness to travel as needed – you’re open to new places, new faces and new ideas
Got what it takes? We’d love to hear from you.
Additional information
Digitas is an equal opportunity employer.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $66785 - $101085 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/16/25
All your information will be kept confidential according to EEO guidelines.
