Easter Seals Jobs

Description

We are offering a contract to hire employment opportunity for a Product Marketing Manager in the FinTech industry. In this role, you will be instrumental in developing and implementing go-to-market strategies for our products, understanding the needs of our customers, and working in close collaboration with various teams to enhance product adoption, engagement, and retention.

Responsibilities:

• Develop compelling product positioning, value propositions, and messaging that distinguish our FinTech solutions in the marketplace.

• Plan and execute comprehensive go-to-market strategies, including launch plans for new products and features, in collaboration with product, sales, and customer success teams.

• Continuously conduct market research to comprehend customer needs, industry trends, and the competitive landscape to inform product development and marketing strategies.

• Create and deliver marketing materials, sales tools, product guides, and training that assist the sales team in communicating the product's value to prospects and customers.

• Design and execute marketing campaigns across multiple channels (digital, email, social media, content marketing, etc.) to drive product awareness, lead generation, and customer acquisition.

• Monitor the effectiveness of marketing campaigns and go-to-market efforts by tracking KPIs, and providing actionable insights for optimization.

• Collaborate cross-functionally with product, sales, engineering, and customer success teams to align on product goals and marketing strategies.

• Leverage your skills in Confluence, AB Testing, Agile Scrum, Communication, Content Marketing, Web Content, Web Page Content Writing, Marketing Communication, and Product Marketing to excel in this role.

Requirements • Must possess expertise in Confluence, AB Testing, Agile Scrum methodologies

• Strong communication skills, both written and verbal, are necessary

• Experience in Content Marketing, Web Content, and Web Page Content Writing is required

• Proficiency in Marketing Communication and Product Marketing is essential

• Ability to collaborate with cross-functional teams and stakeholders

• Proven track record of developing and executing successful product marketing strategies

• Exceptional analytical skills to interpret data and translate it into actionable strategies

• Familiarity with the latest trends, technologies and methodologies in product marketing

• Must have a customer-focused approach for understanding the needs and perspectives of customers

• Strong project management skills to manage multiple projects simultaneously

• Demonstrated ability to work effectively in a fast-paced, high-pressure environment

• Excellent problem-solving skills and creativity for innovative marketing campaigns. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .