Job Information
Publicis Groupe Planner, Content and Influencer in New York, New York
Company Description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Overview
Role of Content Team: Our award-winning Content Team is at the forefront of influencer marketing and custom content creation. We collaborate cross-functionally with strategy, digital investment, video, and creative teams alongside Walmart’s in-house teams to bring big ideas to life. We partner with agencies, networks, and influencers across multiple channels: livestream, affiliate, experiential, and social to ensure Walmart stays ahead in today’s fast-evolving media landscape. By connecting data-driven insights with creative storytelling, we deliver innovative, full-funnel marketing strategies that drive brand growth for Walmart.
Responsibilities
The Planner of Content & Influencer handles day-to-day project management execution of campaigns across various sectors of Walmart from Experiential Events, DEI/Multicultural, CPG, and more while reporting to a Supervisor, and supported by an Associate. Tasks include:
Liaison between PubW, vendors/agency partners, and Walmart clients
Provide support on the ideation, management, and dissemination of feedback for content, voicing best practices and relevant trends
Research potential partners and influencers to work with that fit campaign objectives
Assist in building presentation decks that showcase strategy and turn data results into compelling visual storytelling
Conduct outreach to new and existing partners to establish or maintain relationships
Support in influencer and content strategic recommendations, quality assurance, FTC compliance, performance monitoring, and data reporting
Draft and manage partnership SOWs and agreements
Qualifications
1+ years in media agency, influencer, content, social media, or marketing field
Excellent communication skills (written and verbal) plus superior organization skills
Strong understanding of influencer/content strategy in retail and multicultural/inclusive marketing
Ability to manage multiple projects with excellent attention to detail
Strong client relations skills and ability to think strategically from a client’s perspective
Conceptual and forward-thinking: comfortable in an ambiguous environment and excited about inventing new ways of working and translating concepts into actionable plans
Highly collaborative team player capable of working across clients, partners, and internal teams
Self-starter who can independently drive projects
Eager to brainstorm new, creative approaches to campaigns
Analytical and curious with an ability to interpret data and make optimization recommendations
Keeps abreast of emerging trends, technologies, and influencers
Experience on/with social platforms: Facebook, Instagram, TikTok, X, YouTube, Snapchat
Additional Information
Ready to make an impact?
Apply now to join PubW and shape the future of creator and content marketing for Walmart.
Compensation Range: $51,000 - $73,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/22/2024.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
